James Balfe Email & Phone Number

Bisley, Gb

Bisley, Gb

• Led greenfield projects for company performance metrics, collaborating withsenior stakeholders to establish requirements, create data models, and developvisualisations.• Created comprehensive customer life cycle models, highlighting churn insights,retention drivers, and optimal customer acquisition periods.• Promoted self-serve analytics by introducing well-documented, user-friendlydata models (dbt) and visualisations (lightdash).• Established data modelling standards and provided mentorship on analyticsengineering best practices within the team.

• Modelled global sales revenue data• Automated sales reporting and performance evaluation/commission calculations• Visualised global sales performance in Tableau dashboards

• Automated investment fund reporting and analysis for financial institutions.• Created statistical models for Universities and Royal Colleges to analysecandidate results and qualifcation weighting.• Implemented Borderline Regression solution for The Royal College ofEmergency Medicine.

Promoted from my sales assistant position within 6 months. Responsible for the handling of over 30 accounts throughout the EMEA region, and maximising performance and revenue• Increased the revenue in the middle east by 200%.• Developed business relationship with customers to grow B2B sales by >10% year on year.• Actively acquired new accounts, contributing 5% of new revenue to my overall targets.• Attended international trades shows, winning Star of the show at ISE 2016 (Amsterdam).• Liaised with distributors to increase sales, and implement latest sales promotions.• Assisted clients with specifying technical audio-visual systems for project tenders, including high profile government buildings and large housing developments.

Sales Assistant, CYP Europe Ltd (Audio Visual), Shepperton(2014)• Answered the phone and helped with queries/complaints, remaining professional at all times• Helped train new members of staff

Key results: • Achieved four out of five revenue targets, equating to over 150% against overall targets set during entire period of employment. • Demonstrated resilience and ability to upsell products, consistently meeting KPIs set for adding more value to sales. • Significantly improved negotiation skills, regularly converting customers from point of enquiry to sale, something which earned me Sales Assistant of the period during the month of June.