James Barton

James Barton Email and Phone Number

Operations Team Lead at Contalto @ Contalto
James Barton's Location
London, England, United Kingdom, United Kingdom
James Barton's Contact Details

James Barton personal email

About James Barton

Experienced Audiences & Data Research Manager with a demonstrated history of working in the broadcast media industry. Skilled in Brand and Customer Insight, Broadcasting, and Media Research, Digital Strategy. Strong research professional with a BSc (hons) focused in Communications and Media Studies from Loughborough University.

James Barton's Current Company Details
Contalto

Contalto

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Operations Team Lead at Contalto
James Barton Work Experience Details
  • Contalto
    Operations Team Lead
    Contalto Aug 2019 - Present
    London, England, United Kingdom
  • Cnn
    Audiences & Data Research Manager
    Cnn Jan 2010 - Jul 2019
    London
    Deliver audience and data insights to advertising sales teams based across EMEA and Internationally.Aide the advertising sales teams in the development of global sales response to briefs for International TV and Digital advertising campaigns.Use best practice research to help EMEA Ad Sales teams win and retain advertisers on CNN brands worldwide, including day to day management of a wide range of research requests. Work on every stage of the research process through to the analysis and presentation of competitive research data to internal and external clients. Manage a monthly post campaign effectiveness ad tracker for campaigns in EMEA. Work closely with Ad Sales, International research teams, and internal departments including Editorial & Marketing, on international research projects, identifying areas of improvement for research output and information needs, and working to provide strategic recommendations.Proven track record, in supporting the revenue generation of International media ad sales.Highly knowledgeable of audiences and data insight research sources, metrics and analysis techniques across both linear TV and digital platforms. Including syndicated audience surveys, bespoke studies, reach & frequency analysis, online measurement and ad spend monitoring tools.The ability to manage primary research projects from initial brief through all stages to final results presentations.Experience of both quantitative and qualitative research, including questionnaire and discussion guide design.
  • Cnn
    Senior Research Analyst
    Cnn Jan 2007 - Dec 2009
    London, United Kingdom
  • Cnn
    Research Analyst
    Cnn May 2003 - Dec 2007
    London, United Kingdom
  • Itv
    Sales Research Executive
    Itv Mar 2002 - Apr 2003
    London, United Kingdom
  • Itv
    Broadcast Research Executive
    Itv Dec 2000 - Feb 2002
    London, United Kingdom
    Insight and analysis on the TV performance of Carlton Television’s broadcast audience.
  • Itv
    Broadcast Research Assistant
    Itv Nov 1999 - Nov 2000
    London, United Kingdom
    BARB overnights and Carlton TV program performance analysis

James Barton Skills

Media Research Digital Media Media Planning Customer Insight Digital Marketing Social Media Market Research Marketing Research Television New Media Broadcast Broadcast Television Digital Strategy Advertising Research Online Research Omniture Advertising Marketing Strategy Research Adobe Analytics Comscore Barb Gwi Performance Analysis Organization Skills Microsoft Excel Microsoft Powerpoint Microsoft Pow Microsoft Word Sample Design Questionnaire Design Survey Design

James Barton Education Details

Frequently Asked Questions about James Barton

What company does James Barton work for?

James Barton works for Contalto

What is James Barton's role at the current company?

James Barton's current role is Operations Team Lead at Contalto.

What is James Barton's email address?

James Barton's email address is ss****@****ail.com

What schools did James Barton attend?

James Barton attended Loughborough University, Loughborough Grammar School.

What skills is James Barton known for?

James Barton has skills like Media Research, Digital Media, Media Planning, Customer Insight, Digital Marketing, Social Media, Market Research, Marketing Research, Television, New Media, Broadcast, Broadcast Television.

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