I have always been an engineer... since my first LEGO set & the first home appliance I pulled apart and rebuilt in a 'simplified' way (aka losing some of the parts). I am driven by how things work and more importantly, how they could work 'better'. Efficiency should benefit all; from the planet down to the end user and one of the aims of setting up my own business was to help simplify and improve complex systems and products bit by bit.