Atlantic Equipment is built with the customer at the center of everything we do. Atlantic Equipment has partnered with LiuGong and Nova Truck Centres to deliver world-class extreme duty equipment that has been proven all over the world and the parts and service support customers expect and deserve. Not only are LiuGong machines built for extreme duty they are backed by the most comprehensive standard warranty in the industry. Put us to the test today.

Provided senior leadership to key business functions and operations for 150+ employees, five production facilities, five retail locations, and 300+ dealers throughout Atlantic Canada, Quebec and Eastern US; developed and implemented strategies, business development, forecasting, budgeting and finance; drove staff development, recruiting, on-boarding and performance management; monitored and identified efficiencies in processes and policies, and drove sales and revenue growth in all divisions.

Shaw Brick has been producing quality clay and concrete products in Nova Scotia Canada since 1861. Today, Shaw Brick has 5 manufacturing facilities and 5 retail locations in Nova Scotia and New Brunswick. Shaw Brick supplies over 300 dealers in Atlantic Canada, Quebec, Ontario and the US servicing the Industrial, Commercial, Institutional and Landscape industries.

Atlantic CAT is a full-line Caterpillar equipment and engine dealership with eight locations serving the provinces of Nova Scotia, Prince Edward Island and New Brunswick. The company is engaged in the sale, lease, rental and service of the full-line of Caterpillar earthmoving and power generation products. These include machines for use in a variety of industries - mining, marine, forestry, agriculture, road building, road maintenance, general construction and trucking.Responsible for leading and coaching a team of 12 sales professionals, covering 8 branches who are focused on growing product support revenue of over $70M/year. Through customer segmentation and key account focus, Develop and execute business plans and evaluate opportunities for new products and services in our core industries: forestry, mining, heavy construction, agriculture and marine.

Responsible for developing and executing business plans and evaluating opportunities for new products and services in several industries such as forestry, mining, heavy construction, agriculture and marine. Selected achievements: Responsible for identifying, analyzing, proposing, developing and implementing new business opportunities and revenue streams resulting in an increase in revenue of $11m in 2008.  Manage all marketing and sales functions to achieve the organization’s objectives for revenue, profit, and visibility.  Proven leader in overall strategy, opportunity identification, market segmentation and execution of a defined sales and business development plan. Successfully managed Marketing budget which includes market research, sales coverage, e-business, event marketing, advertising and sales incentives. Increased market share in the Maritime Provinces by 7.2% between 2004-2010. This was achieved through innovative, target-specific programs.  Deployed the first sales coverage initiative utilizing data from several sources in order to maximize sales resources.  Developed a consistent process of data collection, channel management.

COCA-COLA NORTH AMERICADivision Marketing Manager, Gulf States (Louisiana, Mississippi, Florida)Selected Achievements: Key Account Manager for Home Market Accounts (grocery chains). The accounts made up 80% of Coca-Cola Ltd. volume in the Gulf States Division. Win-Dixie, Albertson's and Save-A-Center. Recipient of the Southeast Region “Crystal Bottle Award" for Marketing Excellence. The award was given for the development and successful launch of a division-wide on-pack promotion, and the activation of the New Orleans Saints property in 2001. Successfully launched and managed a program which included development of POS, market activation, third party partnership negotiations, sales incentives and rallies. Program was responsible for a 9% increase in single serve category and 4% future consumption category. Team Leader of the Super Bowl host committee for Super Bowl XXXVI that took place in New Orleans on February 3, 2002. Responsibilities included coordinating player appearances, creating and implementing consumer promotions and customer incentives, POS development, hospitality, premium development and market activation. Developed marketing plans for Key Accounts through customer calls and evaluating customer’s marketing needs by econometric forecasting volume goals. Total volume increased 2.5% in assigned customers for three consecutive years. Developed and tracked sales incentives for local sales teams by setting sales targets by brand and package. Set up sales goals and incentives for over 100 Field Sales Associates in the Gulf States division on a quarterly basis. Managed the media plans for the Gulf States Division (LA, MS, AL, FL) with the support of three direct reports. Media included local radio, television, internet, outdoor and print. Total annual media budget exceeded $2.5M/year.