James Broad is a professional in their field. Colleagues describe them as "I have had the pleasure of working with James during some of his time at ASOS as we tried to build bridges and connect the dots between the AI and Insights teams. I found him to be open minded, intelligent and thought provoking. He has a keen eye for how businesses can best use data to drive better decisions and is uniquely able to "think big" within the boundaries of the day to day realities of a large organisation (data headaches, knowledge gaps, non ideal tech, etc.). I… Show more" and "James is wonderful to work with, and has exceptional expertise is data analysis and translating into a digestible story to drive change and actions. He consistently demonstrates a solid work ethic, team work and stakeholder management. In the last 12 months at ASOS, under the leadership of James, the customer insights team have been fundamental to delivering the Back-to-Profit strategy by providing me and the business with the data and insights to create new initiatives and drive… Show more"