In my current role, I lead both the Admissions and Marketing departments to drive a full recruitment team. From the ads that generate leads to processing enrollments in an informative and compliant way, my team has increased enrollments by 20% company-wide.

I was promoted to oversee more marketing operations and add all of our digital paid ad strategy and implementation. I restructured all of our Google/Bing PPC campaigns, redesigned our landing pages, and optimized our keyword strategy to drive a 33% increase in leads year over year.

I focused on all marketing and advertising content to drive leads. My team executed my social media strategy that grew our following by over 45% in only two quarters. I also directed all video, web, and graphical content strategy to drive action through direct messaging that speaks to our customers' motivations and goals.

I oversaw the Sales and Marketing efforts for the manufacturing and training division. My team's primary goal was to drive leads to the sales team and support those efforts to convert leads into revenue. In my role, it was critical to analyze and monitor our progress through accurate reporting and be creative in our marketing strategy to compete with larger companies in our industry. Navigating the new digital age, advertising and marketing are the cornerstone of any business model. We used targeted content and ad spend to drive leads to our multiple platforms. I found it important as a marketer and consumer to directly answer the needs of the inquiry and enhance the customer experience.In my career I have found that you have to create a customized sales strategy for every company that fits the talent of your sales team. That is why I have created a model that works to optimize our team, processes, and strategy. Our customers get a unique experience customized to their needs while our sales team doesn't waste time on outdated sales funnels that don't replicate the strategies of modern day industries.

Primary responsibility is to be fully dedicated to the design and function of graphics, videography, radio ads, web development, social media and other advertising, across all brands, to assist in the success of all of our campuses across the United States.

• Manages Photography Workflow to Increase Productivity with Large Volumes of Photographs • Captures and Edits Photographs for Various Clients (Studio, Wedding, Meetings, etc.)• Schedules Photo Shoots, Meeting with Clients and Manages Business Accounts

• Created, improved and implemented new and dynamic online marketing strategies. (website, social media, PPC, email/text, newsletter)• Wrote and recorded scripts for radio, voice overs, and digital media.• Negotiated media buys in various markets for television and radio.• Managed and oversaw all Pay-Per-Click campaigns with budgets up to $50k/month.• Created, coded and analytically tracked all landing pages from all online platforms.• Photographed and archived all events, company visits/meetings, portraits for commercial use.• Analyzed data for conversion rates, budget spend, and campaign effectiveness to better utilize manpower and budgets.• Worked closely with team members to assist in any and all internal/external marketing materials, designs, and campaigns.

• Processed incoming/outgoing orders.• Photographed and archived all products for online and print marketing.• Managed all online marketing strategies including website, social media and brand management.• Developed and managed international vendors, sales reps and clients. • Input all orders into computer management system and Quickbooks.• Launched new web platforms to drive revenue and profits.