Session Drummer (2011 - present), Live Drummer for The Slips (EMI), Co-Founder of The Practice with Danny Heifetz (Mr Bungle).https://en.wikipedia.org/wiki/The_Slipshttps://en.wikipedia.org/wiki/Danny_Heifetz

Consulting with brands and agencies including For The People, Ragged Edge, Strategy Creative, FutureBrand, Re London, Re Sydney, OMSE, Theo + Theo, Swish Studios, With You, and Egg London.Clients include Shopify, Rocket Lab, eBay, PwC, Handshake North America, Index Exchange New York and Toronto, Itsu UK, Seaside Juicery Monaco, Sydney Film Festival, NSW Government, Swisscom, Bango , Optus, Versus Arthritis UK, Salary Finance UK, Fuzzy Pet Health USA, Löfmark, Valad Group, Speights Beer, ACON, New Zealand Wine, Environmental Protection Authority of New Zealand, Crime Stoppers , Vibe Coffee, Nido Group, Tinker Tailor Beer, Brainchild Australia, NEC Corporation New Zealand and Japan, St John, Filmpond, OneStaff New Zealand, Institute of Company Directors New Zealand, Waka Kotahi NZ Transport Agency, Behold Retreats, Hostplus, TRX Malaysia, Lendlease Australia and South East Asia, Stone and Chalk, Employsure, Plattar Augmented Reality, Rauland Australia and New Zealand, CBA, Bankwest, Ridley, Australian Packaging Covenant, Southern Cross Care, Macquarie University, and Hivery Australia and USA.

Co-founder of non-alcoholic craft brewery, Bootleggers. In 2016, Bootleggers was awarded the Wellington Gold Award for Best Emerging Start-up, gaining the business and brand significant media coverage, attention and advocacy both locally and abroad in Singapore, Hong Kong, China, and Japan. After building the business and brand, the majority stake was sold to Parkers Beverages, and we're proud to have raised a further $350,000 in crowdfunding for 33% on Snowball Effect in 2020.The inspiration for the business began in 2010 when my business partner and long time friend James Waugh, a curious local bartender of Wellington’s iconic Matterhorn, felt premium spirits weren't getting mixers of equal stature. He sought to create a range of premium beverages perfectly paired to these top-shelf tipples. Together we teamed up and Bootleggers was created. From a basement in Brooklyn - the pursuit of perfection began by hand-sourcing ingredients from around the world. Over 100s of after hours and secret recipes, James developed the knack for producing true ‘craft’ mixers, from a clandestine bar, beneath the floorboards of his home. Today, a celebration of produce, provenance and people - underground and above many of the rest in quality, taste, and usability with the best in premium spirits. Breaking contracts and raising spirits, the business works exclusively with bars and restaurants that value high-quality ingredients perfectly crafted to accompany premium spirits. Partnering with bartenders, Bootleggers supports their stories - giving them ingredients that enable and advance their creativity in the pursuit to pour world-class cocktails and mixed drinks.

Interbrand has been the world's leading brand consultancy, for over 40 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. With headquarters in New York, and a network of 29 offices in 22 countries, I worked with Interbrand Australia for three years on verbal identity projects for Telstra, SKY Television New Zealand, Bailey Nelson, The Rocks and Darling Harbour, NEON TV New Zealand, Red Cross, Te Papa, Sensis, and more. The Sydney studio became the most creatively awarded in the global Interbrand network of 38 offices, including picking up Interbrand’s first ever Cannes Design Lion in their 40 year history for work with SKY.Interbrand’s global clients include Sydney Opera House, Juventus, FC Bayern Munich, Real Madrid, Nike, PayPal, Nissan, Mini, Samsung, Latam, Sephora, BMW, WiFi, Piaggio, Asics, Ericsson, Philips, Pirelli, Allianz, Solve Coffee, Moleskine, Selfridges, Peace One Day, Intercontinental, and the Winter Olympics.