As the Digital and Data Manager at Motis Ireland for the past 6 years, my role has involved overseeing digital marketing, data analysis, and IT projects. My responsibilities encompass commercial data analysis, creating extensive dashboards and reports to aid in decision-making and strategy formulation across various products and services. I also manage a small team, ensuring the effective execution of marketing strategies including contecnt creation for the web, social media, print and video production, development of IT project specifications, and fostering stakeholder relationships. This role demands a comprehensive approach to synthesizing diverse data sources, guiding business strategies, and maintaining high-quality standards in all digital and data-related activities. 11 years’ worth of experience in Human Resources and Workforce Information, Data Analysis and Systems Administration which has encompassed a number of roles including Recruitment, HR Advisor, System Administration, Payroll / HR implementation, System support, Workforce Information, IT Project Management, Business Intelligence Data Analysis, Workforce Management System Administration, Organisation mergers and Managing Transactional Service Teams.