Founder And Partner
CurrentPractise is a graphic design practice that works across a variety of media for a diverse range of individuals, organisations, and companies. Projects include identity systems and strategy, creative direction, art direction, exhibition design, books, campaigns, record covers, packaging, websites, signage, wayfinding, posters, type design, motion, video, patterns, and textile design for advertising, architectural, art, civic, cultural, fashion, music, and publishing clients across Europe, Asia, Australasia, and North America.The studio is run by partners James Goggin, a British and/or Australian creative director, graphic designer, and educator from London via Sydney, Stockholm, Copenhagen, Auckland, Arnhem, and Chicago; and Shan James, a New Zealand and/or Hong Kong Chinese designer and illustrator from London via Hong Kong, Auckland, Arnhem, and Chicago. Together they have built the studio in collaboration with design assistants, interns, and an extensive network of trusted designers, writers, editors, web developers, photographers, videographers, printers, and binders.“Practise” is a verb, but sounds like a noun (in British spelling, at least). Our name deliberately plays with this duality, suggesting that a graphic design studio might operate equally as a useful service (noun: a professional practice) and as a space for research, speculation, contemplation, and experimentation (verb: repeatedly performing activities and learning from them, e.g. “practise makes perfect”).Selected clients: Art Institute of Chicago; Arup; Barbican Art Gallery; Camden Arts Centre; Carpenter Center for the Visual Arts, Harvard; City of Chicago; Cooper Hewitt, Smithsonian Design Museum; David Kohn Architects; David Zwirner Gallery; Design Museum, London; ICA Miami; ICA Philadelphia; MIT Press; Phaidon; Rizzoli; Studio Gang Architects; Tate Britain; Tate Modern; Transport for London; University of Chicago; Verso, London/New York; White Cube; Whitney Museum of American Art.