James Hoffman Email & Phone Number

I’m responsible for creating and leading a team of field clinical specialists who cover clinical cases in the ENT space. I work closely with cross functional teams developing clinical strategies for increased enrollment while maintaining strict adherence to all rules and regulations. As the company continues to drive towards commercialization, I work closely with the commercial organization to develop strategies for both near-term and long-term. I also am an active partner in continued product development and product enhancements.

I am responsible for building a medical education program from the ground up for a billion dollar division. By leading a team and partnering with existing cross-functional teams and sales leaders I have developed the foundational pieces of a medical education program.

Plymouth, Minnesota, United States

Manage and run the medical education and clinical marketing programs for Nonin Medical. This includes Global Sales Meetings, distributer, customer, and internal training programs, KOL development and management of KOL program, post market and physician initiated clinical study management and healthcare economics development management.

Plymouth, Minnesota

I am responsible for building and executing a comprehensive medical evidence plan to help clinicians understand, accept and recommend Regional Oximetry - including differentiation among Brands. This includes:- Developing and driving generation of clinical evidence for Nonin’s Regional Oximetry which supports revenue goals (e.g., poster development, white papers, case studies, presentations, clinical evidence)- Facilitating the initiation, execution, authoring and publication of select clinical projects in partnership with the clinical studies/regulatory group for Nonin sponsored studies.- Developing medical and scientific marketing/product material in conjunction with product management and marketing communications.- Driving a strategic Key Opinion Leader (KOL) plan, cultivating collaborative relationships with current and future thought leaders in academic and clinical medicine at the local, national, and international level.- Serving as a clinical relationship manager during execution of select key clinical studies- Overseeing select researcher relationships and driving primary VIP events and key meetings for all major medical conferences- Identifying and developing speakers to participate in programs and symposia- Supporting the Sales team to influence potential customers through delivering key clinical information (case studies, presentations, and training) as appropriate.- Driving educational efforts by delivering webinars and courses on medical topics- Providing clinical input to internal teams as it relates to the use of our products and positioning with key customer groups.

Shoreview, Mn

I am responsible for leading the development of Professional Education content throughout the education continuum for Torax. I am directly responsible for US National programming, content/curriculum development, faculty management and integration of innovative technologies within Torax and Ethicon/J&J.

I managed the physician training program overseeing 35 centers of excellence, KOL's and multiple resident training programs. Developed training programs including Live Case Of The Month, hands on trainings/labs and national show presentations. Led international launch team to train first international customers ensuring best practices and programs that I developed for the US market easily translated to the OUS market. Worked closely with distributor partners to drive national healthcare coverage and developed international KOLs.

Plymouth, Minnesota

I led training of our sales force in parallel with our physician training program. I built curriculum, methods and best practices from the ground up by utilizing cross-functional teams.

Worked on Medical Device IDE trail. Ran sub-studies and CROs. Trained physicians and conducted stress tests to collect subject data.