Leading some of the agency’s most profitable clients, I managed budgets of tens of millions across a dozen markets. By tailoring an approach based around principles of honesty, accessibility and industry, I reformed relationships, turned around performance, increased income and improved both client and agency satisfaction levels. As well as rebuilding the Agency / Client relationship, I improved strained internal co-operation between departments, specialisms and across different offices and markets. Often a challenge for large, multi-region accounts, the core approach I implemented provided stability and trust whilst allowing the latitude needed for different markets to thrive.Using rigorous data analysis and a continuous programme of testing (designed to return useful results quickly,) a template channel mix was established for roll-out across territories, robust enough to allow consistency of knowledge sharing with the flexibility required to suit different market environments.Success and strong performance led to me being asked to apply a similar approach across other clients in the agency’s roster.

Leading Client Services, I was an active and influential member of the agency’s senior leadership team. I oversaw of all the agency’s clients and ensured my team of Account Directors delivered work of the highest standard and advised them on the most appropriate strategies for the client’s needs. I had ultimate commercial responsibility for the agency; balancing the best approach for the client while staying close to the agency’s margin requirements.I personally retained direct management of our most important accounts and in my time as both CSD and SAD delivered successful campaigns and brand / product launches for Provident Financial, Satsuma Loans, glo, Tesco, LV Insurance, Sage, Oxfam and more. As a member of the Board, I was also active in driving the direction of the business as a whole and our proposition and my responsibilities include building processes, reviewing utility and profitability and forecasting and budget setting.

As leading member of the Client Services team, I am responsible for delivering successful campaigns for many of the agency’s most important clients including Tesco, Liverpool Victoria, Sage and Oxfam. Overseeing and developing the integrated Pay-Per-Click and Natural SEO strategies of a number of clients and dictating strategy across the other core disciplines as well; Display, Social Media, Content Strategy, Affiliate Management, User Experience, Creative and Web Development.The role requires an excellent understanding of clients’ business models, their objectives and the challenges they face; establishing and directing the best and most cost-effective online strategies for them and working closely with both the client and their other partner agencies.Budget and time management and delivery to a target ROI is key, as is insightful analysis and reporting to better optimise any and all aspects of digital delivery.Awarded ‘Harvester Of The Year 2012.’

Managing digital delivery for a number of the agency’s key clients including Lloyds TSB, DSGi, Propertyfinder and Michael Page International.Although Search marketing - both PPC and SEO - was a core component of most strategies, being at a full-service agency meant campaign expansion to include Display, Creative and Web Development (include mobile app design and build.) Central to ensuring the greatest success of these individual channels was to integrate them into an overarching, joined-up strategy for each client.Inevitably, the role called for versatility and ambition but without losing sight of KPI targets and ROI management.

Senior Account Manager In October 2006 I made the move from Sales to Account Management, leading a team of four Account Executives with responsibility for a number of dgm’s highest profile merchants including; Tiscali, Orange, O2, Legal & General, WWF, Pontins, SeaFrance and JD Williams.My team contributed the largest share of both dgm revenue and affiliate commission while growing some programmes’ sales by as much as 1,000%. My role was to investigate a merchant’s business model and requirements and define a strategy that would deliver the highest sale volumes most cost effectively. Having a sales background was extremely useful in seeing these recommendations accepted and essential to cross-selling clients into activity within other dgm channels.I was also responsible for the ongoing training and development of my team and it was satisfying to see them achieve promotions, recognition and become experts within their sectors.Client Sales Manager (March 2005 - October 2006)In this role as the lead Client Direct new business consultant for dgmAffiliates, one of the largest and longest established networks in the UK affiliate services market I led presentations and negotiations at the highest level and was a regular delegate at major industry events.I was consistently successful, even in lean times for the industry with new business wins including Club Med, the Lowcost Travel Group, JD Williams, Disney, Siemens, Sony Ericsson and Eclipse Internet.