James Kerley Email and Phone Number

Owner/operator of email-first properties, as well as providing marketing consultation and support for clients.-Created, launched, operated, and sold an email-first digital property (Classic Nerd) that reached over 200,000 subscribers — with a majority of the audience acquired in a ~one-year period.-Managed P&L, partnerships, and advertising, driving millions of monthly impressions.-Produced over ~800 pieces of original content.-Deep experience with email marketing/newsletters, audience development, content production, and connecting content to product.-Built brands from the ground up, including developing logos, brand guidelines, and other marketing materials.-Produced daily content, built emails in ESP, and executed multiple workstreams on a daily basis.Managed editorial calendar and freelance writers to meet daily deadlines.-Self-starter who is comfortable context-switching between the 30,000-foot view or rolling up my sleeves and digging in. -Work with a variety of clients to turbocharge digital marketing efforts.

Manage a diverse set of clients, projects, and creatives to deliver impactful content marketing in digital spaces.• Manage a robust editorial calendar and ensure production of collateral including newsletters, social media, blogs, whitepapers, and more.• Recruit, coach, and retain a network of freelance writers.• Partner with clients to help them understand and meet their needs.

Building a better, safer internet for children based in technology solutions.-Develop comprehensive owned and earned campaigns that span fundraising, public policy, abuse prevention, behavior change, sales enablement, social impact, and more.-Act as primary copywriter for the organization.-Coverage in outlets such as Financial Times, Washington Post, Wall Street Journal, and many others.-Develop messaging frameworks, talking points, social media posts, and other materials for media engagements and public speaking events.-Ability to ingest, synthesize, and articulate complex topics and competing priorities into meaningful communication strategies.-Manage all social media channels and strategy.-Produced ghostwritten content to further thought leadership among executives.

Manage all digital channels for Thorn, a technology non-profit which builds digital products to defend children from sexual abuse. This includes management of content strategy, content production, social media strategy and production, website management and much more.-Content production: Blogs, email, video, drip campaigns, and much more.-Manage combined social media audience of over 325,000.-Planned, managed, and produced live Twitch fundraiser, bringing in $250K+ in donations.-Key member of Safer product go-to-market, including digital strategy, PPC, website development, and content development. -Led all aspects of Human Trafficking Awareness Month campaign, which led to over 500,000 additional unique users in a 30-day period.-Led anti-disinformation campaign to combat disinformation spreading virally in the child protection space. Required data gathering, strategic recommendations, executive buy-in, and creative direction.-Develop and maintain robust editorial and content marketing calendar.-Ability to navigate extremely complicated issues and build consensus with multiple stakeholders across industry, policy, and non-governmental organizations.-Instill a discipline of data and analytics to drive editorial and content decisions.-Produce nearly all public written content and manage creative resources. -Led discovery of marketing automation software and integration of HubSpot.-Regularly use HubSpot, Salesforce, Google Analytics, Google Suite products and Sprout Social. -Agency and contractor management.-Crises comms and social response.-Calm, resilient, and able to work well under pressure.

Supervised all aspects related to custom editorial for MapQuest, including freelancer management, editorial calendar, partnerships, SEO, social media and more. Created go-to-market plans for content launches, managed paid omni-channel campaigns and assisted in marketing and copywriting regularly. Strong analytical, editorial, social media and solid HTML and CSS skills.-Executive producer/creator: 2017 Webby honoree Sounds Local. Managed budget and multiple team members. Comfortable with video CMS’s, video editing software, analytics and more.-Executive producer/creator: Beer Serious.-Excellent editorial skills: AP style, freelancer management, blog writing, SEO, etc.-User growth: Built website (travel.mapquest.com) from scratch to 120K+ organic monthly visitors and 10M+ visitors in 1.5-year lifespan-Social media: Managed two MapQuest branded accounts on each of the major platforms with a combined reach of over 300,000.-Extensive experience with content management systems, including WordPress, Drupal, proprietary tools and more.-2016 Webby award for social media (humor): Managed content production, assisted in website design and assisted in social media campaign.-Proficient in CSS, HTML, Twig and Git, as well as analytics tools (GA, Omniture) and design tools (GIMP, Photoshop).-Direct manager of employees-Negotiated partnerships with brands such as NASCAR

Experience creating compelling content and strategies in a B2B/highly technical environment. Managed all aspects of the public-facing website, including writing, soliciting and editing blog posts; updating copy; and writing code.-Directed social media strategy and all operations related to public website (Cablelabs.com)-Directed all blog operations, including taking highly technical information and packaging it for easy digestion -Worked across departments with various stakeholders at all levels of the company, balancing multiple projects with little to no supervision-Worked closely with multiple third-party agencies managing budgets, including design and PR firms

Live and breathe digital media. Direct content and community management of Yahoo! Contributor Network content published on Yahoo Sports, including overall workflow, recruitment of contributors, editorial support, sales support and more. Utilize data and metrics to influence editorial decisions. Lead large groups of contributors to create high-quality content of journalistic merit. Oversee a network of ~200 freelance writers. Strong familiarity with SEO best practices.-Created a content strategy for Yahoo Sports UGC that led to a 190% increase in profit and a 97% decrease in cost, all while maintaining the extremely high editorial standards of the Yahoo Sports brand.-Managed a team of six contractors, as well as four full-time employees. -Advanced familiarity with content management systems and publishing platforms.-Managed a large group of freelance writers (200+). Skills include: Creating style guides, managing assignment desk, activating contributors, communication (email, phone, face-to-face), retention and recruitment.-Very proficient with data analysis and metrics, including use of Google tools, Omniture and complex internal reports. Proven history of using data to influence editorial decisions and content strategies.

Read slush submissions of fiction and poetry, selected and edited the best submissions for publication, helped to coordinate and lead events.

Installed and serviced cable and high-speed internet services in customers' homes. Yes, I know how to climb a pole with gaffes.