Sports and entertainment marketing consulting firm specializing in customized experiential marketing activities, digital assets, social media planning, on-site events and public relations.Lead the development of sponsorship activation platforms for agency’s sports and entertainment clients; deliver sponsorship sales and event revenue growth; drive greater ROI back to sponsors by creating programs that directly support business objectives.

$1.5B marketer of beverages including Coca-Cola, Sprite, FUZE, Minute Maid, Vitamin Water and Powerade Provided organizational leadership and accountability for all company marketing assets; created highly successful collaborative planning process, delivered world-class annual business plans, and new communication tools; developed demand creation strategies that aligned business objectives and targeted consumer opportunities with specific channels, packages and retailers

$49B global marketer of food, home and personal care brands including Dove, Axe, Suave, Vaseline, Lipton, Ragu and BreyersLed team of managers located across the U.S. to deliver world class customer marketing plans for grocery retailers. Developed strategies to amplify brand communication goals and drive sales results.

$1.9B marketer of branded consumer lawn & garden products: Miracle-Gro, Scotts, Ortho and RoundupSelected by the Executive Vice President of North America to launch customer specific marketing efforts at Home Depot. The company’s largest account, generating 40% of Scotts’ North America topline sales. Developed annual marketing plans for $600M business unit that grew sales revenue 13%; provided strategic leadership in account specific advertising, retail merchandising, consumer/retail programs and promotions

$1.9B marketer of branded consumer lawn & garden products: Miracle-Gro, Scotts, Ortho and RoundupResponsible for leading development and execution of annual operating plans that grew $304M soil portfolio by 12%; revamped advertising communications for entire Miracle-Gro franchise; coordinated multiple consumer insight studies, creative review sessions and leadership presentations to create an umbrella Miracle-Gro ad campaign

$5B marketer of premium beers including Miller Lite, Genuine Draft, Fosters, Molson and IcehouseAssociate Marketing Manager, Great Lakes Market AreaDevelopment of marketing strategies that drove key imperatives for the Region; planned media schedule for region, achieving significant added ROI from media spending through effective media merchandising; confidently communicated brand strategies, sales plans and consumer learning to Miller sales managers and distributor network ownership.

$18B global marketer of branded consumables: Hillshire Farms, Jimmy Dean, Hanes, Playtex and Sara LeeProduct Manager, Smoked Sausage & Cocktail Smokies ($20.8M)Developed and launched new curved linked smoked sausage; presented rollout plans and support programs to national sales team; formulated category business review and long-term growth strategies for senior management Product Manager, Fresh Pork ($10.2M)Developed and implemented new brand strategies; re-aligned portfolio, deleted SKU’s, launched new pork loins with more consumer friendly unit sizes and new marinated varieties; $.16 lb higher margin rates with incremental volume exceeding 1M lbs; led cost reduction taskforce, which generated annual savings of $700K Assistant Product Manager, Boneless & Bone-in Hams ($8.1M)Proposed category repositioning strategies to senior management; implemented new brand position that consolidated items, eliminated brands, developed new packaging, and re-focused sales on specific category segments