DETROIT'S FIRST COMMUNITY LAND TRUST Building on the work of the Oakland Avenue Urban Farm, a small group of residents and community-minded advisors formed the Detroit Cultivator Community Land Trust in 2020. Today Detroit Cultivator owns 50+ city lots, held in perpetuity for the public good and ready for community-led development. Detroit Cultivator Goals:- To promote and facilitate equitable and inclusive development of Detroit neighborhoods through the acquisition and maintenance of land, held in public trust for perpetuity, that provides space for activities that improve resident’s quality of life.- To support the long-term health and safety of Detroit’s North End community by protecting the natural environment and promoting ecologically sound land use.- To create access to healthy food and affordable housing for the residents of Detroit’s North End community.- To create opportunities for low-resourced Detroiters to develop marketable skills industries related to agriculture, the environment, and food production.- To model exemplary architectural land use practices that attract global interest.

Fellow Citizen is partnering with the Oakland Avenue Urban Farm to transform a long-neglected building in Detroit’s historic North End into an equitable food-oriented development that provides retail space for Detroit-based food businesses and a social space for all. http://fellowcitizen.com/

The Center for Community-Based Enterprise (C2BE) provides legal, financial, product development, marketing and self-management expertise to create living wage jobs through worker ownership—particularly among historically underserved populations in Detroit. www.c2be.org

The Carr Center is a creative hub located in downtown Detroit devoted to the preservation, presentation, promotion, and development of African-American culture within Detroit's multicultural community. www.thecarrcenter.org

Led communication strategy and creative development of advertising, promotions and point-of-sale marketing across print, radio TV, email, online, and 97 retail locationsManaged $36M in advertising media spending across radio, print, TV, online and outdoorDeveloped and implemented an ongoing brand-tracking study to measure shifts in consumer perceptions of the AAA brand over time and that, through regression analysis, allows scoring of advertising ROI for each campaignNegotiated contracts and managed the relationships with advertising and media agencies; consolidated agency roster and developed a pay-for-performance contract that saved $200k in the first yearNegotiated partnership contracts with major travel industry brands including Disneyland ResortCrafted 20+ promotional campaigns (via print, radio and point-of-sale) for insurance, travel and membership that met or exceeded sales goals

Managed a 15-person in-house team of art directors, copywriter, graphic designers in the development of integrated marketing communications for insurance, membership and travel products across print and retail promotions.Conducted quantitative message-testing research and deployed the resulting communication platforms across all marketing communications