James Macrae Email & Phone Number

Melbourne, Vic, Au

Pascoe Vale, Vic, Au

Melbourne, Victoria, Australia

I design, write, produce and deliver fully Integrated Marketing Campaigns across print,digital and social media channels. I produce monthly campaign assets with a focus on weekto week reactive communications.These assets include homepage/website, EDM funnels and automated asset systems.Advertisement asset groups across Paid Social (META) and Search (Google PMAX)Key responsibilities- Prioritise tasks and manage creative work flow- Deliver impactful monthly fully integrated retail marketing campaigns - Perform ADHOC requestsKey achievements- I developed a brand guide and creative marketing strategy for Jeanswest master brand in 2024- I developed a visual brand guide and identity for the Jeanswest luxe loungewear range ‘J-LUXE’

Melbourne, Australia

I deliver a full range of Creative Services for Retail Business, DTC, FMCG, Not-For-Profit, Events and Artists. I have consulted and developed Creative as a Freelancer for brands and agencies including Aquent, Adairs, Brick Lane Brewers, Carlton United Breweries, The Incubator, MYOB, Vicinity Centres - Chadstone/DFO + more.In these roles I develop brand guidelines, campaign artwork, landing pages, sales funnels, vector graphics and Retail Marketing Communications across Digital, Print, Social, Web & Video channels.Key Responsibilities- I manage client relationships and projects - I deliver creative outcomes that contribute to their strategic direction- I consult on day-to-day design problems and add value by identifying solutions, new ideas and opportunitiesKey Highlights- I designed marketing communications and branding at Vicinity Centres for Chadstone, DFO and their vast retail shopping centre portfolio- I consulted on Branding and Product Design during Innovation Week at Carlton United Breweries

Melbourne, Victoria, Australia

In this screen printing studio I separated artwork to film, created merchandise Designs and implemented better business practices relating to workflow and client management. Clients included ICH PIG, Crawling Death, Tatsup, SEXPO and Artist FirstKey Responsibilities- I used advanced knowledge of Adobe Photoshop and Illustrator to separate artwork for Screen Printing and printed it to Film using an Epson SureColor T-Series Digital Wide Format Printer. This is then exposed to Silk Screens as part of the Screen Printing process.- I designed branding and produced artwork for small brands, business, artists and more- I designed artwork and mock-ups and presented merchandise ranges to clients- I managed both internal and external stakeholder expectations to deliver accurate required outcomesKey Achievements- Winning Iconic Beverages as a major client with the design of a merchandise range and release roadmap - the first time Killer Merch presented planned merchandise ranges to support Business Development.- I introduced the use of Trello and developed internal workflow and filing systems to ensure client communication, reporting and artwork accuracy- I created social media assets for the Killer Merch ‘10 Year Party’ - key artwork that would stimulate the idea of consistent branding and customer facing outcomes

Melbourne, Australia

I delivered Print, Digital, Social and video creative outcomes for 100+ Vicinity Shopping Centres around Australia. This included Chadstone Christmas and Summer Campaigns, a DFO rebrand, a Halloween AR App and branding guidelines for B2B Products.Key Responsibilities- I designed, built and rolled out consumer and business facing campaigns across print, digital, social and video.- I developed concepts for growth campaigns and presented to the Creative team and wider Marketing department- I presented and discussed initiatives and ideas at Monday and Friday WIPs, Stand-Ups and monthly deep-dives- I mentored Junior Designers on design best practice and efficiencyKey Achievements- Presenting the DFO Brand Style Evolution to stakeholders at the national DFO Brand Camp FY19/20 as well as playing a key role in the rollout of the DFO Insider AR App and Competition for Easter 2019- Developing the creative for “Halloweenies” an Australia wide test and learn AR App that launched for Halloween 2019 across all Vicinity Centres- Writing Branding Guidelines for DFO Homemaker, South Wharf Promenade and Vicinity Advantage - Vicinity’s machine-learning trade marketing and retailer tool- I produced massive Finished Art campaigns (100’s of assets across Print, Digital and SM) for Chadstone x NGV x KAWS, Spring/Summer 2019 and Christmas 2019

Melbourne, Australia

I delivered Graphic Design solutions to Retail and Lifestyle clients such as Toyworld, Ted’s Cameras, Sportspower, Melbourne Airport, BIG4 Holiday Parks, Country Racing Victoria and Tourism Northern Territory.Key Responsibilities- I delivered creative outcomes for Toyworld Campaigns including the design and build of their catalogues and all accompanying print, digital and POS assets- I collaborated in stand-ups by producing campaign ideas with the intent to add value to the client Brand Story.- In an ad hoc environment I built catalogues, delivered finished art and video/animation for campaigns and initiatives developed by Creative Leadership and Mentors.

Kilmore, Victoria

A true end-to-end role where I chaired client meetings, produced job quotes, designed branding/artwork for print, undertook printing of the job and finishings - as well as invoicing and monthly reporting. I also developed customer facing branding and marketing communications for the business which lead to better community engagement.Key Responsibilities- I developed Graphic Designs for Pre-Press - both digital and offset. Printing on a Ricoh Pro C7200SX Digital Press- I consulted with clients to develop print based creative outcomes to elevate their marketing and brand presence.Key Achievements- I developed the Newspaper House brand guidelines, collateral, catalogues and sales support tools- Winning Kilmore Toyota, Goodyear Tyres and Ironman 4x4 as return clients

Melbourne, Victoria, Australia

I developed Packaging and Marketing Communication creative outcomes for Health + Beauty brands such as Goat Soap, Pure Paw Paw, Glo Lab and The Bronzer and iconic Australian tool manufacturer’s Sutton Tools. I delivered Presentations, Print Advertising, Informative Documents and Training books for OSSA/Visy and The Global Beauty Group.Key Responsibilities- I managed stakeholder engagement and expectations- I produced accurate Finished Art for creative outcomes including packaging applications, magazine specifications and digital banners- I developed informative and engaging visual communications from supplied datasets Key Achievements - Sutton Tools- Completed the re-brand and new packaging system rollout off 500+ SKUs. This included Mock-Up files designed in Adobe Illustrator and Photoshop - this required Photography of each drill bit at various sizes- I produced updated volumes of all Retail and Commercial cataloging in excess of 1,000 pages using Adobe InDesign - utilising styles and books within multiple chapters and documents- I designed and rolled out event collateral across print, digital and social for National Industry Conferences and Tradeshows. This included an Installation Design- Installation Design “BEST 6x3 EXHIBITOR OF THE YEAR” at Total Tools National Tradeshow

Melbourne, Australia

As a Junior Graphic Designer I began by designing single page Chemist Warehouse print ads for the Local Area Marketing Manager around seasonal marketing campaign strategy. In the new inhouse team I was given ‘brand custodianship’ of the My Beauty Spot brand and was in charge of all Catalogue production, and campaign roll-out.Key Responsibilities- End-to-End development of My Beauty Spot monthly campaigns- Design campaign concepts for Chemist Warehouse, My Chemist and internal events- Pitch to stakeholders to gain insights into business and marketing strategyKey Achievements- Designing the artwork for the group’s annual ‘Supplier Function’ event that included a range of branded and campaign branded collateral- Collaborating on the refresh of the notorious Chemist Warehouse catalogue and seeing it come to light as a spearhead of the brand’s eventual refresh and status as a cultural juggernaut

Bachelor Of Design, Visual Communication Design

High School, Economics, Visual Communication Design, Japanese