James Mcmath Email & Phone Number

Beverley, Gb

As Communications Manager at Mangopay, I am responsible for elevating the company's profile with PR and social media activities, particularly via B2B tech, fintech and payments media, to increase share of voice in key markets to help support the companies commercial goals. Achievements: - Played a key role to increase company share of voice in key commercial markets vs competitors- Social media management and delivery, resulting in 130% follower increase on LinkedIn- Secured regular coverage for Mangopay in B2B tech, fintech and payments media- Helped raise profile of exec team and senior leaders through commentary, thought leadership and media interviews- Developed awards submissions resulting in multiple industry accoladesResponsibilities:- Public relations strategy and execution, supporting Mangopay's commercial goals- Management of international network of PR agencies- Social media management - Media liaison- Crisis communication- Content creation from newsjacking, thought leadership, research reports and data sources- Executive and senior leader profile management - Goal-setting, KPI measurement and reporting- Industry awards submissions- Blog post writing and editing- Events management and support- Internal communications support

United Kingdom

A key member of the growth team at an emerging sports betting brand. Working to build, deliver and support all areas of Midnite's content marketing and comms strategies, focused on organic acquisition, content marketing and SEO but also supporting paid search, paid social, display, affiliates and CRM in UK and LATAM markets.Achievements: - Organic content strategy to attract 30,000 users and 3.9m impressions- Increased organic keywords from 0 to 7,500 and DA by 27%- Led digital PR campaign to gain 450+ backlinks with average DA of 79.2- Delivered campaigns to grow player registrations 100% and FTDs 260% - Worked as part of team to increase GGR 45% and lower CPA by 67%- PR campaigns to secure earned coverage in B2B media for product launches and corporate updatesKey responsibilities: - Go-to-market campaign management, overseeing deliverables across all user acquisition channels- Working with creative teams on brand positioning, tone of voice and style- Management and delivery of corporate communications, including PR- Supporting CRM in event planning, email and push notification copy- Management of product pages, copy and assets to optimise UX- Organic content management and execution, including SEO and social- Managing SEO projects, including link-building and digital PR campaigns- Working with trading team to manage sports and esports betting events and promotions calendar- Working with engineering team to improve product, add new features and identify issues

Douglas, Isle Of Man

Leading the company’s corporate communications strategy, with particular focus on investor relations and PR across European and North American markets. Role highlights include:- Leading the comms strategy on company's public listing- Leading comms strategy on successful $18m CAD private placement raise- Leading comms campaign to help raise company market cap by $50m- Liaising with agencies and consultants to raise awareness of Real Luck Group and Luckbox- Liaising on comms strategy and execution with key partners to ensure maximum exposure- Managing six-figure PR and IR budget - Event planning and execution, including investor webinars and presentations- Earned high-profile exposure for Real Luck Group and leadership team

Douglas, Isle Of Man

Working to establish and grow all marketing functions at an esports betting start-up. Managing strategy and execution of all paid and organic marketing channels across acquisition and retention in global markets.- Managing in-house marketing team, freelancers and agencies to build out and grow paid and organic channels- Measuring and reporting to senior team using tools such Google Analytics, Search Console, Ahrefs and SEMRush- Implementing, editing and writing blog posts to attract 700,000 monthly users via organic search - Implementing affiliate marketing channel to build network of more than 200 affiliates from 0- Managing paid search and paid social activity with monthly budget of £10,000 across platforms including Meta and Twitter- Wrote and distributed press releases to achieve high-profile coverage in outlets including The Times, Mail Online and The Sun- Responsible for on and off-page SEO, including link-building and digital PR- Earned coverage for Luckbox in industry and mainstream publications, including The Times, Forbes, Mail Online and ITV News.- Created, edited and shared content to increase website traffic to a peak of 200,000 daily pageviews- Composed pitch to help Luckbox win Rising Star at the 2020 EGR Operator Awards- Increased social media audience to more than 35,000 across Twitter, Facebook, Instagram, Discord and LinkedIn- Built email contacts list to more than 19,000 subscriber- Wrote and edited scripts for video and audio content shared via YouTube, Apple Podcasts and Spotify

Nottingham, United Kingdom

I played a key role producing all aspects of company content, including SEO words, blog posts, marketing material, social media updates and everything in between - from initial ideas to execution. I was also responsible for promoting the brand by building relationships with key partners and award applications.

Salford, England, United Kingdom

I worked across news and sport as a writer and sub-editor in print and online for BBC Sport and other tier-1 media

Sliema, Malta

Content and administration of GambleGeek.com, a gambling and gaming affiliate marketing website that I co-founded.

Covered elite-level sports, including international football, FA Cup finals and Premier League for high-profile outlets, including The Times, BBC Sport Online, The Sun and Mail Online.

Hull, United Kingdom

I helped manage the output of the Hull Daily Mail’s printed products, often leading a team of sub-editors.

Hull, United Kingdom

I was responsible for the production of the Lincolnshire Echo and the Retford Times. This involved managing editions, working on prominent pages and leading a team of subs.

Grimsby

I was deputy sports editor at the Telegraph, where I helped manage the sports desk, shaping the content and appearance of coverage of sport in the region in print and online.

Derby, United Kingdom

I worked a sub-editor and writer on the sports desk. My duties included covering a range of sports, including Derby County during their promotion-winning and Premier League seasons. I was also responsible for uploading the sports department’s web content.

Uttoxeter, Staffordshire

My role as a trainee at the Post & Times, a weekly publication, involved general news reporting but placed a particular emphasis on sport.

Post-Graduate Diploma, Newspaper Journalism, Pass

Ba\Bsc (Honours), Combined Studies Journalism With Linguistics, 2:1