I am a joint owner of, and Director in CONVERTA, a data-driven lead generation and lead management business, focused on our core proposition; Create More and Convert More sales opportunities. We bring together data modelling, first class human dialogue, digital marketing and technology to positively impact our client's growth and revenue targets. Blue chip and innovators, welcome! I am also a Director in KulaHub, a CRM technology platform designed to make life easier for businesses of all sizes.We build customer prospect bases, online and offline engagement programmes, data scoring models and personalised nurture programmes that acquire and develop new customers, boost retention/reduce churn and drive targeted customer re-activation. We have strong and demonstrable expertise in energy, manufacturing, tech, professional services, financial services and automotive sectors, where our data-driven intervention strategies have a positive impact on sales process and customer profitability.My personal strengths are in strategic marketing, sales and marketing planning and business development. I have been fortunate enough to have launched businesses and brands, developed innovative multi-channel acquisition and retention strategies for major blue chips and helped innovative challenger brands make significant market breakthroughs.* As a client side marketer I have helped launch 3 successful new catalogue brands* I have been part of a multi award-winning team in a top 20 UK direct marketing agency* I have launched my own successful Marketing Agency twice (clients, profit and industry awards)* I have helped develop 2 used vehicle retail websites* I have strong Financial Services sector experience* I'm always looking for entrepreneurial opportunitySpecialties: Lead Management ProcessProspect conversion strategiesDirect marketing planningDigital strategyFinancial planningBusiness developmentCommunications planningData driven intervention strategiesLead ScoringLead NurturingProspect EngagementProspect EnhancementCommunications strategyBrand and Response Campaign Planning
Listed skills include Direct Marketing, Digital Strategy, Marketing Strategy, Lead Generation, and 36 others.
