Marketing as a multiplier.User-Friendly provide marketing expertise to impact-driven organisations, multiplying efforts towards solving the world's biggest challenges.

Responsible for the strategic direction of Startle Music; overseeing all marketing activity, and supporting the sales function. Directing the deployment of effective budget management to generate new revenues and manage the relationships with third-party suppliers, freelancers and department team members.

Music sounds better with Startle. We’re a talented tech company providing background music that puts you in sync with your customers.Music and technology are at our core and shape all that we do, which goes way beyond justplaying great music.We call it music+

- Define, develop and implement the international brand.- Create style guides and act as the international brand ambassador across all programmes.- Leading on the key messaging and core structure of campaigning.- Brief agencies and coordinate between third-parties and the international teams.- Implementation of international workflow and developing operational relationships acrossinternational teams.- Manage international design and brand teams.- Engage the country… Show more - Define, develop and implement the international brand.- Create style guides and act as the international brand ambassador across all programmes.- Leading on the key messaging and core structure of campaigning.- Brief agencies and coordinate between third-parties and the international teams.- Implementation of international workflow and developing operational relationships acrossinternational teams.- Manage international design and brand teams.- Engage the country teams in training and development. Show less

- Plan and deliver marketing strategies with meaningful KPIs, tailored towards sustainable growth and building brand awareness and recall.- Manage, train and support marketing volunteers.- Managing newsletter, donation funnel and mail list.- Media and outreach, writing press releases and pitching for opinion pieces.- Building and maintaining relationships with influencers and key potential brand ambassadors.- Leading social media growth, building a narrative and growing… Show more - Plan and deliver marketing strategies with meaningful KPIs, tailored towards sustainable growth and building brand awareness and recall.- Manage, train and support marketing volunteers.- Managing newsletter, donation funnel and mail list.- Media and outreach, writing press releases and pitching for opinion pieces.- Building and maintaining relationships with influencers and key potential brand ambassadors.- Leading social media growth, building a narrative and growing engagement.- Design, manage and implement all digital plant-based campaign activities such as World Plant Milk Day, Worldwide Vegan Bakesale and World Meat Free Week, including daily plant-based awareness content.- Manage external creative and digital agencies on brand, campaigns and online presence. Show less

- Development and implementation of marketing plans for key service areas.- Lead all marketing and design aspects of the strategy.- Implementation of advertising campaigns to drive sales and engagement with the brands and services.- Lead on media buying and OOH advertising.- Design and create effective e-marketing and manage mail list, drawing up extractions and audience segments to boost sales.

- Development and implementation of strategic marketing plans.- Manage new product app through iterations of MVP through to market launch- Lead all marketing and design aspects of the marketing strategy.- Implementation of advertising campaigns.- Creation of online and new media marketing campaigns.- Work with external agencies on marketing and advertising including banner ads, ranking, SEO and PPC campaigns.- Creation of blog, email marketing, company letters and… Show more - Development and implementation of strategic marketing plans.- Manage new product app through iterations of MVP through to market launch- Lead all marketing and design aspects of the marketing strategy.- Implementation of advertising campaigns.- Creation of online and new media marketing campaigns.- Work with external agencies on marketing and advertising including banner ads, ranking, SEO and PPC campaigns.- Creation of blog, email marketing, company letters and website content.- Work with external agencies on design and development of ad campaigns.- Management of marketing communications and communications.- Digital marketing with a focus on social media, content, SEO and PPC.- Using WordPress to ensure all corporate websites are accurate and up-to-date.- Regularly review website conversion results and recommend new ideas. Show less

I was employed to brand a new initiative for Higher York; The National Network for Collaborative Outreach (NNCO).o Design, order, distribute and evaluate all merchandise, digital campaigns, new resources and printed media forthe project.o Design, order and distribute merchandise.o Work across the region with the higher education partners and affiliates to create the digital campaigns, newresources and printed media all in co-ordination with the Higher York branding… Show more I was employed to brand a new initiative for Higher York; The National Network for Collaborative Outreach (NNCO).o Design, order, distribute and evaluate all merchandise, digital campaigns, new resources and printed media forthe project.o Design, order and distribute merchandise.o Work across the region with the higher education partners and affiliates to create the digital campaigns, newresources and printed media all in co-ordination with the Higher York branding guide.o Assist in the creation, testing and implementation of the new website for Higher York.o Maintain the daily media outlets including Twitter, Facebook, WordPress and the CMS for their website.o Quadrupled the following of Higher York's Twitter and Facebook accounts.o Present a full and comprehensive evaluative analysis report of the marketing and communication key activities. Show less

o Independent freelance projects in both graphic design and brand development