James Roach Email & Phone Number

Client Service Supervisor

Oversaw all television, print, catalog, web site, and CRM communications for the Chevrolet Camaro, Corvette, SS and Corvette ALMS Racing, including the 2013 Corvette 427 and the 2014 (7th generation) Corvette pre-launch web site, videos, and auto show handout.

Lead the development of all social media communication for Chevrolet Camaro, Corvette, Corvette ALMS Racing and Silverado.

Presented business plan to senior management team to establish new systems, tools, and processes to provide strategic insights, improve internal communication, and better ensure accuracy. Plan was approved and all recommendations were implemented.

• Managed Creative content development for the 2010 Camaro launch and pre-launch web sites
• Collaborated with Creative to develop messaging strategy, asset recommendations, and copy/claim development
• Worked with CGI vendor and GM website domain vendor to ensure that the launch site was built and functioned properly
• Assets developed for the Camaro launch site were then leveraged for other elements of the launch campaign including on-line advertising, e-mail, direct mail, etc.
• Awards: Creativity Annual Awards – Gold Award, Web Marketing Association’s WebAward – Outstanding Website
• Directed the development of all Chevy lifestyle promotional web sites: “Win Dale Junior’s Camaro,” MLB, Team Chevy

Managed all creative development for Aveo and Cobalt including the strategic development for the launch of the Aveo5

• Supervised development of Car Full-Line print campaign and all Chevy Automotive “buff book” magazine advertising
• Worked with GM and Strategic Planning on Chevy Camaro launch target market research including “garage” visits
• Chevy NASCAR “race win” ads within three days after each win (26 in 2007, 23 in 2006) in USA Today and NASCAR publications
• Supervised development of Team Chevy site elements including video footage with Jimmie Johnson and “MTV Cribs” style shoot on Hendrick Motorsports complex

Innovative asset solutions: single-handedly managed the first GM cross divisional running footage shoot, gained additional billings by integrating accessories into running footage shoot, additional billings generated by cross-regional shopping footage shoot, and the first agency to develop all matte art using GM CGI vendor and math data

Retail TV and Radio Toolbox campaigns (brand/retail, Option Package Discount, and Leadership), coordination and communication between national and retail groups, Regional Budgets including Hispanic, Running Footage (including snow, supplemental and shopping), managed several LMG websites using a GM digital tool

Organizational and Communications lead role for retail group: coordinated with national and regional account teams to compile/assemble monthly report of upcoming spots, spots in development and a reel of spots in use, took over all running footage management and expanded the scope to meet regional Client needs

Collaborated with GM media buying vendor to develop Commercial Reporting System to approximate exposure for TV spots, managed all-employee meeting overseeing the coordination of presentation materials, securing facilities, all communications to employees

• Developed retail toolbox elements for Chevy trucks as well as took over all four Year End Event campaigns, including the first regional Truck Month
• One of six Campbell-Ewald Employees of the Year for in 2000

• Guided the development of all Chevy Astro, Express and Light Duty Commercial elements
• Created the AstroMax name which was used for the entire campaign, as a value package and other Marketing materials

• Developed all national advertising materials for the GMC Jimmy and the strategic groundwork for the Envoy launch
• Supervised GMC divisional campaign and other assets featuring then Detroit Pistons NBA rookie sensation Grant Hill

Developed all national advertising materials including TV and print for the GMC Jimmy, Yukon and Suburban

Developed Creative direction, presented plans, television, print concepts and final executions to Advertising and Marketing Clients, and managed all budget/billing for GMC compact nameplates and then Sport Utility Vehicles

Wrote creative briefs, collaborated with Creative on outlines, wrote all charts, procured pilot/fleet vehicles, on-site agency manager on catalog photography shoots, liaison to GM Engineering and Agency resource to ensure product correctness for all copy, art, photography, and charts

Bachelor Of Arts, Advertising, School Of Communications

Activities and Societies: Resident Assistant Hubbard Hall

Education record