Leading the strategic marketing planning and execution for Element’s Aerospace & Defence business in EMEAA. Creating an aligned roadmap of our customers' end-markets and goals. Working with end market research and insights to create strategic and tactical marketing strategies and plans to support Element's business growth, brand and customer experience objectives.Developing and delivering marketing strategy and corresponding KPI metrics aligned with key sales objectives. Developing uniform messaging and value propositions for target customers before creating and delivering omni-channel marketing campaigns that extend Element’s reach in end markets, increase lead generation, and improve brand awareness.Budget management of key marketing initiatives to maximise ROI for the business unit.

Leading the development and execution of marketing strategy for the Element’s Aerospace & Defence Business Unit in EMEAA. Leveraging best practices to increase overall brand awareness, generate leads and provide monthly assessments and recommendations that positively affect business results. Managing and developing a high-performance team of multi-discipline marketing professionals.

Leading the development and execution of marketing strategy for the Life Science business in EMEAA. Leveraging best practices to increase overall brand awareness, generate leads and provide monthly assessments and recommendations that positively affect business results.

Marketing Lead for the AXIO Proficiency Testing (PT), INFORMED certifications and SSAS (Sport & Specialised Analytical Services) brand and product portfolios for LGC ASSURE. Responsible for defining & validating the messaging frameworks to portray the business in an engaging and relevant way and monitoring & evaluating brand identity and performance in a competitive context to ensure that the messaging always resonates with the relevant scientific and commercial communities served by LGC ASSURE. Developing & executing marketing strategies that meet the PT business and product strategy and align digital and traditional platforms for customer acquisition.Leading the development of marketing creative content for brands including the definition of the look and feel of marketing collateral to meet LGC brand propositions. Leading the planning, development, execution & review of annual marketing communication plans, including but not limited to email & digital marketing, social media, webinars, events, virtual events and advertising. Managing a marketing team and key external agencies to facilitate the activation plans for the business unit.Owner of the PT and SSAS marketing budgets and internal reporting of marketing performance designed to maximise ROI.

Marketing Lead for the Proficiency Testing business unit at LGC Standards, responsible for developing the overall proposition for LGC proficiency testing (PT) brands and schemes, underpinning the company vision of science for a safer world.Responsible for rebranding the LGC Proficiency Testing offering to AXIO Proficiency Testing and building the framework to drive brand awareness, lead generation and audience engagement.

Brand marketing lead for the planning, development, execution & review of annual marketing communication plans for the Applied Testing offering from LGC Standards, including Dr. Ehrenstorfer and LoGiCal reference materials and LGC Proficiency Testing. Responsible for insight management, marketing strategy, development and execution of integrated marketing campaigns across digital and traditional media, content planning, communications initiatives and budget management.

Marketing lead for the planning, development, execution & review of annual marketing communication plans for LGC Standards, Proficiency Testing. Responsible for insight management, marketing strategy, development and execution of integrated marketing campaigns across digital and traditional media, content planning, communications initiatives and budget management.

Managing all brand communications for Jarden Consumer Solutions (Europe) Limited (now Newell Brands). Brands include Breville, Nicky Clarke, Crock-Pot, FoodSaver, Bionaire and Oster. Responsible for any PR, advertising, press office, agency relationships, online activity, internal comms and events.

Working on all brand communications for Pulse Home Products Ltd. Brands include Breville, Antony Worrall Thompson by Breville, Nicky Clarke, Hinari and Dirt Devil. Involved in the planning, execution and follow-up for any PR, advertising, press office, online activity and events.