James Somerside Email & Phone Number

During the first pandemic, I created Double Plateau Golf Club with the aim of making some of the world's most-loved brands available to customers in the UK, for the same price that they'd pay if based in the US.Since starting up, we've partnered with 15 separate brands, bringing in their products to the UK market, selling exclusively through our website (www.doubleplateaugc.com). We've been grateful to have helped out more than 2,000 customers since inception, helping them enjoy brands such as No Laying Up, The Golfers Journal, National Custom Works, North Coast Gloves, Lee Wybranski Artwork, Pinned Rangefinders, and many more!

After returning to the company after the reorganisation of the marketing team, I was responsible for the creation and implementation of the company's marketing strategy across it's UK, US and Scandi businesses, as well as the concepting of new campaigns, designed to engage both new and existing customers. I helped to develop an omni-channel marketing strategy, designed to widen Golfbreaks' connection across the golf industry, leaning on it's exhaustive database, whilst also building communicative partnerships with external media and digital advertising platforms to ensure a coherent marketing message, targeted to the company's key audience demographics. My role sat centrally to ensure both internal and external stakeholders are managed effectively.In addition to the above, I also oversaw the creation of all PR outputs for the company and manage the social, video and offline marketing teams.

United Kingdom

Senior Account Manager working across clients including; FootJoy, Hublot, JCB Golf & Country Club, Rick Shiels, Peter Finch, The Jazzy Golfer, St George's Hill Golf Club and the inaugural Saudi International European Tour event. My time at Performance54 saw me oversee PR & Marketing output from these clients, whilst also providing wider Social Media and Digital support to additional clients from across the business. I also worked closely with the leading influencers within the sport to strengthen their brand partnerships and commercial development.

Formally Group Social Media Manager, my role at Golfbreaks.com grew to include managing all communications outputs for the marketing of the business. This included areas such as digital marketing strategy, video content, physical media (brochures), events and PR. I also continued to manage the social media channels for our UK, US and Scandinavian businesses, covering all paid and organic aspects of the social marketing mix.As Brand & Communications Manager, I acted as the first point of contact for the business' key strategic partners within the golf and travel sectors; managing the relationships between the companies and delivering on agreed marketing campaigns.As part of the wider marketing team I also assisted on marketing strategy as the business expanded to North American and Scandinavian offices, as well as with higher-end clientele for the 'Xclusive Collection'.

Creation of press releases and marketing materials. Media contact for TaylorMade, adidas Golf & Ashworth across Europe.Marketing strategy and implementation.Maintenance of relationships with key social influencers.

Management, 2:1

Activities and Societies: Music, Badminton, Charity Committee, General socialising.

A Levels, English Language, Business Studies, Music Technology

Activities and Societies: Head Boy. 6th Form Band. Swing Band. Golf Team. Football Team.