As Head of Merchant Success at Outsmartly, I lead Outsmartly's strategy to demystify e-commerce success by bridging the gap between market needs and technological innovation, orchestrating the development of new capabilities and overseeing the empowerment of our distributed offshore teams to deploy these solutions, cultivating a culture of data-driven experimentation in high volume e-commerce stores.

Responsible for scaling 3BN's 8 figure business, driving strategy, setting priorities, expanding capability, growing a team, and delivering on ambitious revenue targets by working at the intersection of business, brand, buying, merchandising, technology, ecommerce, big data, analytics, and marketing. Executive accountability for store revenue, gross margins, ROAS, all digital performance marketing channels, planning, branding, merchandising, ecommerce and including paid search, SEO, content, paid social media, display advertising, retargeting, affiliate marketing, all buying and merchandising functions, inventory management and data and analytics.Leading a high-performing team to create and implement strategic ecommerce, DTC, marketing, buying and growth initiatives across every major customer facing business function.Creating and implementing a plan for sustained and predictable growth in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term objectives, nurturing LTV, as well as sprinting toward quick wins to achieve targets.

Leading Product and Design teams for Vegas.com & roomlia. Manages feature selection, development and refinement. Using a data driven feature selection process and AB testing was able to significantly increase conversion in hotel, package and show paths.• Increased site conversion over 20% YoY at Vegas.com through 100s of statistically significant AB tests. (Over 250mm in gross bookings)• Exceeded targets, beating aggressive conversion goals by as much as 20%. • Implemented data driven process to select features that were quickest to market, with the biggest trending transaction increase. • Worked with supply teams to overhaul nearly every vertical and funnel with new product concepts and features.

Managed product, design and technology from the concept on the back of a napkin, at a Starbucks, to a multiplatform app downloaded 100s of thousands of times. roomlia was acquired by Remark Media 18 months later. • Oversaw app design, AB testing implementation, analytics solution and extranet design.• Implemented agile development processes to rapidly prototype ideas and concepts.

Senior Product Manger hired to build the online gambling team. Grew a team to over 20 developers that was widely considering the best in the city and shipping over 30 products. • Defines and executes the vision for Shuffle Master’s interactive products building and monetizing for the Web, Online Casinos, Mobile and tablet platforms.• Manage production of Shuffle Master’s online products at both strategic and tactical level, taking a long-term view towards the online gambling space.• Manage the schedules of multiple departments within the external game team, from pre-production to final product release, to meet defined budgets, schedules and quality benchmarks.

Producer and Product Manger on innovative and critically acclaimed, AAA music rhythm game, “Instant Jam” for Facebook. Led team of 30+ developers as Senior Producer and took on additional role as Development Director delivering key milestones on time. Took on additional projects and led creative and design on iPhone games. • Lead creative, design, art and engineering for multiple projects. • Managed Schedules and Milestones and drove projects to completion. • Oversaw in game store and virtual goods marketplace on title with 1.5+ Million MAU

Lead online, gameplay and UI producer on the critically acclaimed Boom Blox Bash Party and designed flagship game mode and accompanying levels for the title. Additionally, pitched a Ninetendo DS game that was green lit and then lead an external development team from concept to completion on the product. • Pitched, concepted and produced Nintendo DS project through external team. • Oversaw online community of 300k+ and designed moderation tool. Moderated over 50k+ pieces of user generated content single handedly. • Lead UI design and engineering on Boom Blox Bash Party• Level designer on flagship game modes with in Boom Blox Franchise• Worked with marketing team to drive branding on new IP. Lead Producer on prototyping phase of yet unreleased AAA Wii and Xbox 360 title