Founder and Editor of So It Goes Magazine and So It Goes Creative agency.Founded by James Wright and Lewis Carpenter in 2013, So It Goes Creative has been a biannual arts and culture magazine and specialist independent creative studio based in London and Los Angeles. Over the years, we have identified, pitched, secured and executed features with some of the world’s most exciting new talent, and established, acclaimed talent working across Hollywood, fashion, art, music and more. Oscar, Emmy and Grammy winners make up a So It Goes community that includes: Cate Blanchett, Amy Adams, Kerry James Marshall, Mark Ruffalo, Phoebe Waller-Bridge, Florence Welch,Greta Gerwig, Adam Driver, Carey Mulligan, Felicity Jones, Paul Dano, Andrew Garfield, Cillian Murphy, Riley Keough, Brit Marling, Ben Whishaw, Millie Bobby Brown, Margaret Qualley, Joel Meyerowitz, Lakeith Stanfield, Justine Kurland, Richard Mosse, Stephan James, Duane Michals, Father John Misty and many, many more. So It Goes Creative has consulted and created content for leading brands; sourcing talent from their network and building brand awareness and exposure in the media and consumer markets through creating and producing innovative content, talent-led campaigns, ambassador programmes, design and brand collaborations and global events. They work on an exclusive basis with their clients and provide them with unique industry knowledge, tailored to special projects and campaigns. In addition, SIG consult on a retained month-to-month basis providing brands with an ongoing window into the brightest and most interesting breakthrough stars across the worlds of film, music, art, fashion and more. Previous and current brand collaborations & clients include: Chanel, The United Nations Refugee Agency, Burberry, BAFTA, Tod’s, Dior, MUBI, Gucci, Chloe, Isabel Marant & H&M.