Vitality Brands is one of the leading good-for-you consumer products companies in Australia. Vitality’s brands are also currently sold in more than 20 countries across Asia, the Middle East and Europe. Starting the Vitality business was both challenging and exciting, and thoroughly tested the skills and knowledge I had gained throughout my career to that point. It also tested my resilience.A clear purpose and values helped me through the first few years and with a few good (lucky)… Show more Vitality Brands is one of the leading good-for-you consumer products companies in Australia. Vitality’s brands are also currently sold in more than 20 countries across Asia, the Middle East and Europe. Starting the Vitality business was both challenging and exciting, and thoroughly tested the skills and knowledge I had gained throughout my career to that point. It also tested my resilience.A clear purpose and values helped me through the first few years and with a few good (lucky) decisions and a few good people who joined us on the journey, Vitality achieved consistent year-on-year growth and profit, which enabled the business to thrive. Since then, the Vitality ‘tribe’ has also grown considerably larger than it was in those formative years. It has remained, however, a group of like-minded people, working hard to expand a exciting portfolio of brands that help people feel healthier and happier. As we do business, we consistently seek to behave ethically, demonstrate respect for the planet and share our profits that will help to leave a positive social legacy.Like any business, it can occasionally hit stormy weather. These challenges have personally tested my leadership, the resilience of our team, and the power of our culture. But we have overcome these challenges, and emerged even stronger than before. We continue to grow profitably and are well positioned to continue to fulfill our Purpose: To build a company of sustainable financial value and positive social worth. Show less

This role truly allowed my entrepreneurial spirit to shine. Travelling throughout Asia, I was tasked with identifying and assessing opportunities to buy and develop businesses in India, China, Hong Kong, Taiwan, New Zealand, South East Asia, the Pacific, as well as Australia. The opportunity to learn about new businesses, marketing, product development strategies, as well as new business cultures was tremendously valuable. I worked closely with a strong International team to help build… Show more This role truly allowed my entrepreneurial spirit to shine. Travelling throughout Asia, I was tasked with identifying and assessing opportunities to buy and develop businesses in India, China, Hong Kong, Taiwan, New Zealand, South East Asia, the Pacific, as well as Australia. The opportunity to learn about new businesses, marketing, product development strategies, as well as new business cultures was tremendously valuable. I worked closely with a strong International team to help build the Pillsbury culture while the organisation was growing at a rapid rate. Maintaining the culture of the business was essential to creating a cohesive team and became the foundation of our success. Show less

As Managing Director of a newly merged multi national that had acquired several new businesses in Australia, this role provided the ideal mix of corporate structure and entrepreneurial spirit. I was able to utilize my past sales and marketing experience from roles at companies as diverse as Pacific Brands Food Group, Smuckers, Cadbury, and Woolworths, whilst also being exposed to global business best practice, in areas such as sourcing, manufacturing, brand and product development… Show more As Managing Director of a newly merged multi national that had acquired several new businesses in Australia, this role provided the ideal mix of corporate structure and entrepreneurial spirit. I was able to utilize my past sales and marketing experience from roles at companies as diverse as Pacific Brands Food Group, Smuckers, Cadbury, and Woolworths, whilst also being exposed to global business best practice, in areas such as sourcing, manufacturing, brand and product development. Learning the fundamentals of how to be a successful entrepreneur, whilst remaining disciplined with strategy, set me up for success in my regional role at Pillsbury and ultimately, with my own company, Vitality Brands. Show less