Senior Brand Experts with years of experience in Brand Strategy(Positioning, Architecture, Management, Engagement), consumer insight, innovation strategy, brand experience, digital etc.Brand served: Beijing Hyundai, Mercedes Benz, Sinopec, Sinochem, Hanergy, COFCO, Mengniu, Yili, China Construction Bank, China Minsheng Bank, Baoshang Bank, China Radio International, DEEJ, Legend Holdings, Lenovo, Legend Capital, BBCW, Reckitt Benckiser, Chicago Merchandizing Exchange, Zynga, Omeome, Aisleep, Vanke, Joycity, Xiaoxiandun, etcJames is A Believer & a Doer, he believes that Brand is a must for any company wants to last long, especially in digital age, and he’s committed to help his client to build evolving brand strategy to support the businessJames is a Pragmatist, he always starts from business, to make sure that the strategy can be implemented across all company behaviors, not only limited to an ads or a slogan. James is a Team Leader & Player, believes final success always comes from team not any individuals, and maximizing team members’efforts n each project. That’s how he gained Motivatior in the A list, Digital China, CampaignJames is deep stunned by the new business model, new brand experience created with deep insight and digital technology, and wish to contribute for any services which helps client to make their digital business transformation.