James Baril Email & Phone Number

As a Senior Vice President and partner at VOX Global, James helps global companies, philanthropies, and their executives tell their stories, navigate reputational challenges, and advocate for the issues important to them. With over 20 years of public affairs and political experience, he leads a team that uses paid media to tell stories across digital and social media, works with reporters to tell the stories in the news, and engages employees across internal communications channels.He leads the Behavioral Insights Practice, where he combines data-driven consumer analytics and behavioral science to create social impact and enhance brand reputation. Using cutting-edge tools and methods, he helps clients understand their audiences and influencers, identify the narratives driving their engagement, and then positively influence what they think and do. He has a Master's in Behavioral Science from the London School of Economics (LSE) and an undergraduate degree in Communications from Texas A&M University.

Listed skills include Strategic Communications, Public Affairs, Message Development, Crisis Communications, and 46 others.

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  Senior Vice President & Partner, Behavioral Insights Lead

  Vox Global

  Jan 2007 - Present - Dallas/Fort Worth Area

  James helps global companies, philanthropies and their executives tell their stories, navigate reputational challenges, and advocate for the issues important to them. He combines more than 20 years of public affairs and political experience with a background in data-driven consumer insights and behavioral science. He leads a team that helps clients tell their stories across digital, social, earned media, and internal communications channels to reach audiences and move them from awareness to… Show more James helps global companies, philanthropies and their executives tell their stories, navigate reputational challenges, and advocate for the issues important to them. He combines more than 20 years of public affairs and political experience with a background in data-driven consumer insights and behavioral science. He leads a team that helps clients tell their stories across digital, social, earned media, and internal communications channels to reach audiences and move them from awareness to action.As a Senior Vice President and Partner at VOX, James leads the Behavioral Insights Practice. Across multiple industries — tech, energy, education, financial services, commercial real estate, and healthcare — James helps clients navigate the most challenging situations that could impact their brand’s reputation. As co-lead of VOX’s Tech Practice, he has especially played a role in leading communications and issues management for emerging technology initiatives. He has helped shape the media and policy landscape around ethical AI, tech and antitrust issues, 5G deployment, supercomputing acceleration, data privacy and more.He directly supports CEOs and other members of the C-Suite, helping to build their executive visibility, advance their engagement with key stakeholders and support their communications around M&A and other investor communications. He conducts trainings related to message development, crisis communications, media relations, and storytelling.In addition to his other roles in the firm, he supports the firm's operations, serving on the Executive Management Committee and leading the Texas team.VOX Global is a public affairs and strategic communications firm. With decades of experience navigating the intersection of business, politics, media and advocacy, our professional team works in concert with our clients to develop influential communications programs impacting public policy and the global marketplace. Show less