Jim Barter Email & Phone Number

Cincinnati, Oh, Us

Principal of management consulting firm dedicated to delivering mission and margin goals. • Collaborated with the Board, CEO and founder/sole funder of Mumbai, India based PLC, to create $500,000 annual diversified funding plan and identified new strategic partner.• Successfully secured funding to develop full go-to-market strategy for CEO of innovative hospital bed start-up, including market research, branding, prototypes, and exit plan.• Fractional CMO of laboratory information management system spin-out from UC Health. Conducted market assessment and voice of customer research. Created comprehensive marketing plan, including short and long-term product development pipeline.• Strategic advisor to CEO and executive coach to newly hired CRO of global HR consulting firm. Identified and prioritized growth options to achieve annual sales plan and profitability targets.

Us

Led Business Development staff and operational teams that created and successfully implemented innovative strategies which significantly increased revenue, profitability, reach, and reputation. • Delivered over $400 million in incremental revenue at hospital’s highest profit margin by working closely with select medical specialties and functional teams for destination patient care from targeted geographies. Developed unique US and international strategies that met leadership directive for incremental, sustainable and diversified growth. • Key driver to 92% increase in regional patient admissions through unique partnership strategy with adult healthcare systems and payors. Collaborated with clinical, legal, financial, and administrative leadership to define mutually beneficial contracts that addressed unmet needs, including a joint pediatric and congenital heart program with the University of Kentucky.• Led cross-functional team in 2011 that created Center for TeleHealth, which dramatically increased access, lowered costs, and improved outcomes. By prioritizing this emerging capability, the Center provided over 20,000 video visits per month during COVID and 85% of families ranked its services as nine or higher on a ten-point scale, providing critical profitable revenue given the cessation of nearly all in-hospital care.

Cincinnati, Oh, Us

Responsible for team of 60 people in Global Diagnostics Marketing, North American Sales, Technical Service and Customer Service. Delivered $140 million in sales accomplished with strategic and tactical planning, branding, advertising, new product pipeline and customer service.• Facilitated and created the first ever three-year strategic plan that prioritized entry into molecular diagnostics, the fastest growing industry segment.• Delivered most successful product launch, taking molecular testing sales from zero to 650 accounts in nine months. Established new molecular division and first equipment installation/training teams. Created comprehensive global brand and launch campaign, including positioning, digital/print advertising, clinical studies, and speakers. • Revitalized marketing and sales team with organizational redesign, integrated plans, re-aligned incentives, and new product pipeline that increased sales 14% and doubled profits.

Cincinnati, Ohio, Us

Led global Oral-B power toothbrush and refills upstream product strategy, brand equity, advertising, product/commercial initiatives and capacity planning to deliver $500 million in sales.• Directed acquisition integration of Oral-B power toothbrush business into P&G Oral Care.• Exceeded sales target by 8% with key premium initiatives and strong regional support. Led cross- functional team to define and qualify three new products valued at $300 million in sales.

Cincinnati, Ohio, Us

Led six-member consumer, trade and professional marketing team with complex and strategically vital product portfolio. Direct P&L responsibility for $300 million sales and $150 million profit. • Consistently delivered targets, with final year achieving 5% sales growth and 20% profit growth despite an 18% category decline.• Vaulted Duracell’s U.S. rechargeable market share from 2% to 25% in two years, securing second place in the fastest growing segment. Accomplished with account specific plans, highly targeted digital consumer advertising, and shopper-insight based category merchandising.• Turned around retail hearing aid battery category sales through refocused marketing plans that increased market share by 5 points.

Cincinnati, Ohio, Us

Progressive responsibility in Marketing roles for Duracell and Braun brands. • Duracell Global focus on $500 million specialty business and global rechargeable brand launch. • At Braun led global, cross divisional product development team & acquisition integration.

Mba, Marketing, International Business And Operations Management

Ba, Economics, International Affairs