YOU'RE A FIRST TIME FOUNDERYou have committed your life to your company and you're ready to own your category.And it's really, really hard...✔️ You’ve never done this before and there are no real playbooks✔️ Advice from your board and advisors isn’t nearly specific enough✔️ Hiring the right leaders seems impossible sometimes✔️ You’ve never developed a real strategy before (what is strategy anyway?)✔️ Understanding what to measure is difficult and it all seems like chaosWhat if there was a way to maximize your odds, reduce the chaos and build your rocketship with confidence?—————ABOUT MEAs a 3X founder that profitably exited all 3 businesses I know the dedication, selflessness and endless hours it takes to build a successful company. The Founder/CEO role is complex, exhausting and it can be really lonely. I help founders massively increase their odds by mapping their business to a proven growth OS and sitting beside them as a coach and strategy advisor to help them navigate their journey. I’m also a Dad and a Husband. We live in Toronto with our 2 dogs and our cat.———————WHAT CLIENTS SAY"You can expect James to get hyper detailed and specific on your company and its needs, and to shape strategy with you as a true partner. If you are fortunate enough to engage James, I truly believe your decision will yield 10X results." - Julian Cardarelli, Founder & CEO, Thentia"James has been a phenomenal coach who prepared me to play in the big leagues. James was immediately able to identify and point out the potential in me as a leader and the organization I founded." - Dr. Lena Miller, Founder & CEO, Urban Alchemy"I brought in James for strategic advice and OKR implementation. What I got was a partner to help shape tough decisions and to help me champion the discipline and urgency we needed to be successful. Now, 4 years later, we’re on track to our goals and have set a new vision to double again in 5 years.." - Mark, Dienesch, President, National Logistics Services ◆ "James’ style is to roll his sleeves up, understand the vision and then to go to war with you. Within 6 months, we worked together to raise a $35M USD series B and had put the company on a trajectory to scale. If you’re a founder, this is a guy you want in your corner." - Carlo Perez, Founder & CEO, Swift Medical ----------GET THE GROWTH OS: FOUNDER EDITION COURSE HERE: https://jamesbaskin.me/growth-os/GET A FREE COURSE ON BUSINESS SCORECARD DEVELOPMENT HERE: https://jamesbaskin.me/business-scorecard-first-principles/CURIOUS OR HAVE QUESTIONS? Send me a DM :)
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Founder And CeoZerostoneCanada -
Founder & CooCompass Healthai Feb 2024 - PresentToronto, Ontario, Canada -
FounderJames Baskin Jun 2019 - PresentToronto, Ontario, Canada -
Strategy AdvisorNational Logistics Services Sep 2020 - Present -
Strategy AdvisorUrban Alchemy Jun 2019 - PresentSan Francisco, California, United StatesI joined the board of Urban Alchemy in 2019 and act as a CEO coach, Management Coach & strategy advisor. During the last 4 years, the organization developed a unique approach to community based safety and expanded from 200 to 1,100 employees. In a similar fashion to the SaaS businesses I'm most familiar with, Urban Alchemy achieved product market fit and continued to evolve their approach over time. We work together in the areas of fundamental business management, scorecard development, growth strategy and strategy execution. The majority of Urban Alchemy staff were previously incarcerated and the organization has now developed a model that leverages the profound skillsets of these individuals to deliver amazing services in some of the most challenging areas in the US. Today Urban Alchemy operates in 5 cities in the US and continues to expand. -
Strategy AdvisorThentia Mar 2022 - Apr 2024 -
Strategy Advisor & Interim CroSwift Medical Nov 2020 - Oct 2022- Shaped GTM team as the business emerged from COVID- Led the Commercial Team to hit 5 of 6 quarterly revenue targets- Co-led successful $35M USD series B financing with CEO -
ChairmanPragmatic Conferencing Jul 2020 - Jan 2022 -
Founder & CeoPragmatic Conferencing 2007 - Jun 2020Pragmatic was founded with 2 people and grew to become the largest conferencing provider in Canada with offices in Canada, US, UK and Australia. Pragmatic proudly served over 5,000 customers globally across commercial & government sectors and was acquired in 2022. -
Co-Founder & CroOneconnect Services Inc. 2004 - 2007- Grew business to largest hosted voice provider in Canada- Developed a world class sales organization - Led merger with Globalive in 2007- Combined business was over $120M in ARR -
Co-Founder & CooEnunciate Conferencing 2001 - 2004- Raised $400k in seed capital- Grew business organically from $0 to $12M in ARR- Business was acquired for $29.6M -
Business Risk ConsultantArthur Andersen Business Consulting Sep 2000 - Sep 2001Toronto, Ontario, Canada- Developed cost management processes for global transfer agent- Designed a new cost management system in Canada as pilot of a global implementation- Resulting implementation increased Canadian EBITDA for the client by 10% within 12 months
James Baskin Education Details
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Chemical Engineering
Frequently Asked Questions about James Baskin
What company does James Baskin work for?
James Baskin works for Zerostone
What is James Baskin's role at the current company?
James Baskin's current role is Founder and CEO.
What schools did James Baskin attend?
James Baskin attended University Of Toronto.
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James Baskin
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