James Ballard Email & Phone Number

Dallas/Fort Worth Area

Develops and maintains brand campaigns for Fortune 100 clients. Creates materials across multiple platforms including collateral, signage, digital, video and online by integrating brand objectives and creative assets. Creates graphic standards for companies and their initiatives. Develops campaigns for new business development team. Works with Developers, Photographers, Illustrators and other external vendors to ensure creative excellence.Clients // BNSF, AirBnB, Alliance Data, Amazon, American Airlines, American Express, Bloomin' Brands, Cigna, Cisco, DHL, Mastercard, Nestle, Netflix, Unum, Sodexo, Santander, Wendys

Dallas/Fort Worth Area

Defines the brand strategy and managed the design direction for all client engagements. Guided the creative and digital teams to develop interactive and traditional creative campaigns. A partner for solopreneurs, startups, and established companies as well as an on-site consultant for mid-sized to large digital and traditional agencies.As Ballard Creative // Asics, Bayou Logic, Blackbox Technologies, Blackmon Mooring, Calise & Company, Career Physicians, CashMax, Collin Bank, Dragon Varsity Club, Good2Go, Highland Homes, John Deere, Lovera Athletics, Midnight Gaming, MopTop Hair, Mundill Motorsports, The Music Initiative, Nighthawk Controls, Prime Demographics, Rockwall EDC, Rotations Pet Food, Screwtop Media, SMU Cox, Sports Edge, TQHA, Trapper Burkett Pro Hunts, Vertical Search Works, Verus Real Estate, ViewPoint Bank, Wendistry, Waymen Tisdale Foundation, WH Championships, Write Now!ACCOMPLISHMENTSKILLED IT Urban ZombieDove headfirst into all of the branding and UX/UI for the infested, augmented-reality world of Urban Zombie. The iPhone app allowed users to fight zombies in real-time as they sprouted up from all around and attacked. Hunters were also able to keep stats for themselves and friends, find and pin locations on a map, find sponsored logos, plus a myriad of other features the developer wanted to showcase for his company. Heady stuff for 2012. Urban Zombie wound up providing the DNA for Mountain Dew's cross promotion with The Walking Dead Encounter app.RODE THE LIGHTNING PayGo UtilitiesPartnered with a scrappy group of entrepreneurs who were making smart meters to sell to electric utility companies. They are now leaders in providing cloud-based, software-as-a-service (SaaS) solutions that offers prepaid payment services for utility customers (water, gas and electric) in the United States. Developed their brand and collateral as well as designed multiple websites, trade show materials and early iterations of their app.

Dallas/Fort Worth Area

Co-managed and led a 30 person creative department and was responsible for the oversight of creative processes; the ideation, presentation, and execution of campaigns; the profitability and creative quality of client projects; and the operational readiness of the Creative Team, all in fulfillment of the RadioShack brand promise.Clients // Sprint, Verizon, DISH, SIRIUS, Motorola, Samsung, Nokia, Monster, HP, etc.ACCOMPLISHMENTSIncreased Brand AwarenessSupervised and Created award-winning Print and Broadcast for the RadioShack Brand with Accessory Campaigns. Top of mind awareness that RadioShack was a destination for high quality accessories went up during the campaign. Ads were consistently the most recalled in magazine surveys.Increased Workflow EfficiencyEstablished multiple cross-functional teams to keep Creative aligned with speed-to-market initiatives affecting Broadcast, Print, POP, Flyers, Interactive and Direct. Moved from a 120 day planning to in-market cycle to a 60/45 day timeline resulting in more competitive offers while reducing SGA costs.

Dallas/Fort Worth Area

Created multiple campaigns for Pizza Hut, Pepsi and Harrah's Casinos for their National and Field accounts. Helped ideate new snack products for Frito-Lay and Tequila and Saki bottle designs for Brown & Foreman. Developed online/direct campaigns for GTE/Verizon.Clients // Pizza Hut, Pepsi, American Airlines, Harrah’s Casinos, Twizzlers, GTE, ADVO, Brown & ForemanACCOMPLISHMENTSLaunched Pizzas // Pizza HutDirected and led creative and production teams for Pizza Hut’s Big New Yorker Pizza resulting in the most successful new product launch in Pizza Hut’s 40-plus year corporate history. Created and implemented all national print and promotional strategies for Personal Pan Pizza Value Meals with the initial launch in two test markets being so successful that the program was rolled out almost six months ahead of schedule.Grew the Business // Pizza HutOriginal Pizza Hut Field Team in 1997 consisted of myself and a CD/CW experiencing flat PSAs and TracyLocke experiencing 3% P&L margins. By end of year, Pizza Hut experienced their highest PSAs in corporate history while the TracyLocke PH Field Marketing team expanded to seven offices and was experiencing 12%+ P&L margins. Was recognized by Yum Brands as Agency of the Year.