Measured helps inform the incrementality of paid media for acquisition marketers to drive cross-channel investment decisions. Its approach is rooted in innovative, always-on A/B experimentation, proven to be the most effective and accurate methodology for determining incremental contribution. Incrementality drives Measured’s cross-channel attribution and decisioning platform. Measured is powered by a privacy-compliant and quality-controlled marketing data platform provided as a service.

- Worked closely with engineering to build the out-of-home industry's first real-time, in-flight performance dashboard, featuring multi-touch attribution and support for both online and offline KPI reporting (powered by a custom attribution model & bespoke ETL)- Built deep integrations with multiple partners to bolster AdQuick capabilities in areas such as cross-device graphs and offline-to-online attribution- Developed multi-channel marketing capabilities powered by proprietary out-of-home data- Set best practices for running successful lift studies

Ran product, analytics, operations, and client services for the Clicktripz travel ad network.

* Joined a small demand-side platform start-up and helped lead them to an acquisition by Dealer.com* Managed a multi-state team of ad operations, creative and account management and worked with both agencies and client-direct partners on a variety of accounts ranging from travel to eCommerce to apparel* Grew profit margins while exceeding client objectives* Responsible for the account management of an enormous new client with over 1,500 regional campaigns* Helped grow revenue month over month* Routinely exceeded monthly revenue, profit, and performance goals* Turned unprofitable accounts into some of the most profitable at the company through careful management and data-driven optimizations* Worked with the dev team & engineers to diagnose tech issues and roll out new capabilities

* Digital media planner and buyer for the Las Vegas Convention & Visitor's Authority account* Helped transition the LVCVA online business from lead gen to eCommerce with the re-launch of LasVegas.com* Planned, managed and optimized the LVCVA's lower funnel eCommerce media programs in display and search* Learned to use advanced reporting and analytic features to reveal the true value of various media partners* Developed and implemented a custom attribution model* Planned and executed international branding and DR campaigns for the LVCVA* Lead the evaluation and selection process for a Data Management Platform* Developed & executed advanced retargeting programs designed to minimize waste and maximize ROI* Planned, executed and optimized international search, display and online video campaign for both Western Digital and LVCVA spanning a dozen countries across the globe

* Digital Media Planner for CKE (Carl's Jr./Hardees), Qualcomm (Snaptracs consumer products division) & Korean Airlines* Worked on both branding and DR-focused accounts simultaneously* Served as main contact for clients, managing client relationships and requests on a daily basis* Developed, implemented and managed 360 degree digital campaigns across several media channels, including web, mobile, tablet, social and gaming channels* Worked with broadcast and promotions teams to amplify traditional media efforts in digital space* Secured opportunities for clients to test new digital solutions and offerings* Managed multiple clients on one account, planning both national and regional campaigns for Carl’s Jr. and Hardee’s* Helped train and mentor new employees to quickly become valuable members of the team

* Assistant digital planner for CKE and Qualcomm* Simultaneously handled duel responsibilities of assistant planner and planner on accounts* Experience in both branding and DR-driven campaigns* Handle the procedures and processes involved with the day to day running of the account, working with billing and offline departments to manage budget* Utilize a variety of research tools to develop and execute multi-faceted media campaigns that include online, social media, mobile and connected home entertainment elements* Work with multiple agency partners and manage the creative process with key stakeholders* Work with vendors to provide creative direction and manage production timelines on all custom creative executions.* Negotiate and purchase media* Build and maintain productive relationships with media vendors* Analyze weekly and monthly reports* Produce campaign wrap-up reports and case studies* Develop POVs on new client opportunities* Experience working on several accounts across numerous verticals (QSR, Consumer) simultaneously

Manage strategic public relation and social media campaigns for online auction company