James Bowers Email & Phone Number

United States

United States

United States

Remote

Greater New York City Area

• Champion communications and education regarding The Macallan across multiple channels and trade advocacy networks for North and South America. Create comprehensive marketing strategies, including fresh product launches.
• Spearheaded The Americas on The Macallan’s new global PCRM program by effectively acting as the project manager for the Americas— supporting, building, optimizing a… Show more Champion communications and education.
• Spearheaded The Americas on The Macallan’s new global PCRM program by effectively acting as the project manager for the Americas— supporting, building, optimizing a CRM database, gathering and consolidating.
• Project Managed The Americas on Edrington's "Retail Excellence" program by overseeing all project aspects, building distribution in a better fashion, luxury training program for the Americas, including luxury consumers.
• Oversaw the launch of The Macallan Academy program, engaging consumers and distributors, resulting in an average of 28 new users per day with a 75% national completion average
• Acted as Project Manager for North America concerning The Macallan's Charity Auctions which hold 7 of the 10 world records for highest-selling spirit at auction, including The Red Collection Auction & The Anecdotes of.

United States

• Represented Macallan on a national level to drive the world's most valuable single malt scotch growth. Built sustainable relationships with Hollywood elites, high net worth individuals, social media influencers, and.
• Liaised with cross-functional media partners to increase The Macallan’s visibility in trade, print, and media
• Embodied brand in both private and public personas to ensure positive image, impact, and ethos
• Fostered current… Show more Represented Macallan on a national level to drive the world's most valuable single malt scotch growth. Built sustainable relationships with Hollywood elites, high net worth individuals.
• Fostered current collector base while building new collector contacts among untapped demographics and markets Show less

West Coast

• Directed U.S. sales and advocacy teams to reintroduce Grand Marnier to trade and consumers. Spearheaded specialized events, training, and nationwide programs. Ignited and fostered relationships with high visibility and.
• Oversaw the ideation and execution of national trade advocacy programs for education in critical markets
• Acted as a conduit between field teams and senior management, ensuring all parties are informed, educated, and exuded… Show more Directed U.S. sales and advocacy teams to reintroduce Grand Marnier to trade and.
• Acted as a conduit between field teams and senior management, ensuring all parties are informed, educated, and exuded confidence in strategically selling Grand Marnier
• Enhance brand visibility and maximize point of sale opportunities by integrating traditional and non-traditional marketing mediums, including event/festival participation, partnerships, and executive sponsorships Show.

Los Angeles, California

• Created and executed robust programming to grow revenue, gain market share, and increase sales and brand awareness throughout the Los Angeles territory. Liaised with distributors to enhance revenue by honing in on.
• Grew the Campari Portfolio by 24% in Los Angeles by acting as a key account manager, as well as a hybrid of brand ambassador, trade advocate, and performed comprehensive training on selling in spirits to grow portfolio
• Spearheaded promotional activity by… Show more Created and executed robust programming to grow revenue, gain market share, and increase sales and brand awareness throughout the Los Angeles territory. Liaised with.
• Spearheaded promotional activity by developing target account lists, creating comprehensive program elements, negotiating pricing and marketing spends, and synthesizing internal data to pinpoint launch accounts
• Expanded liquor portfolio distribution to maximize opportunities to grow brand, secure weekly features, facilitate promotional events, and conduct seamless staff training Show less

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services

Associate'S Degree, Acting

Theatre/ Performance