Y Fernandez Email & Phone Number

Miami, Florida, United States

Miami, Florida, United States

Field Sales Manager for Disaronno portfolio in Miami FL ENGINE GIN / BUSKER WHISKEY

Miami, Florida, United States

Miami/Fort Lauderdale Area

Developed implanted and achieved fiscal sales goals through market focused tactics and clear action plans• Launched 5 new products across multiple states, assisting in all aspects of research, marketing, development and implementation.• Responsible for developing and maintaining relationships with on and off premise accounts and attaining new business.• Prepared and lead all general sales meetings and event presentations in multiple markets• Grew existing business, establishing and pursuing new leads and business opportunities

Miami Beach, Florida

• Represent a portfolio of spirit brands in the FL & TN markets, responsible for all aspects of sales• Monitored market and competitor activity and assist in marketing intelligence and strategy• Created, coordinated and managed events in TN, GA & FL• Coordinate with venues, vendors, artists etc. to execute tastings, events & activations• Prepared and lead all general sales meetings and event presentations in market• Adept at developing and initiating marketing strategies to drive brand awareness, sales and growth

Fort Lauderdale

Miami Beach, Florida

Miami, Florida

Seamlessly planned, designed and directed the executions of over 130 varied corporate meetings, private events and weddings ranging from 20 to 1000 guests for this combination restaurant, gallery & event space• Directed staff, contractors, budgeting and execution of all group and special events for optimal customer satisfaction• Worked on a daily basis with the owners and marketing team to develop campaigns & strategies to drive event sales as well as our internal weekly and monthly events.• Maintained a calendar of events for effective long term holiday & special event planning & management• Developed and produced two highly successful monthly brunch events - (Drag & Burlesque Brunches)

Miami

Responsible for managing multi-faceted venue in downtown Miami.• Hired to revitalize the venue and increase revenue - saw an increase of 30%• Developed new business strategies to drive sales and improve customer experience• Implemented new bar SOPs to improve P&L and BEV Intel reports as well as inventory.• Reduced food costs by 10%, liquor costs by 20% and labor costs by 9%

1200 Ocean Drive Miami Beach Florida

Ran all performers and DJs - booking, arrangements, schedules, contracts etc• Managed all daily FOH & BOH operations as MOD for a high volume restaurant/bar• Overseeing a staff of 34 in an extremely high volume bar, restaurant & event space• Met with liquor representatives and vendors weekly for promotions and activations• Worked daily with the marketing and PR team• Planned and managed all logistics related to promotions, events & large scale block parties

1915 Nw Miami Ct, Miami, Fl 33136

Ran all performers and DJs - booking, arrangements, schedules, contracts etc• Managed all daily FOH & BOH operations as MOD for a high volume restaurant/bar• Overseeing a staff of 34 in an extremely high volume bar, restaurant & event space• Met with liquor representatives and vendors weekly for promotions and activations• Worked daily with the marketing and PR team• Planned and managed all logistics related to promotions, events & large scale block parties