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James is a highly analytical, growth-oriented senior executive with over 20 years' experience. He has an impressive track record of leading successful development & commercialisation of software/SaaS products in C-level roles at ASX-listed companies and APAC leadership roles for US corporations. With extensive product management, sales, marketing, & finance experience, James has built a reputation for transformation, unlocking the latent potential of businesses, growing recurring revenues, and building great teams & cultures. • Leader: 20+ years’ C-level experience in ASX-listed, US public, and VC-backed environments• Global Experience: Worked with world-class companies like Polycom, BlueJeans, IR, and Linius across APAC, North America, and Europe• Growth Oriented: Successfully scaled businesses up to $100m+ USD, pioneered market entry strategies, and built teams from the ground up• Multi-functional expertise: in sales, marketing, product management, engineering, and finance to drive comprehensive business strategies• Transformational: Spearheaded SaaS business transformation, revamping products, go-to-market models, pricing structures, and sales operations• Team builder: Built and led high performance teams up to 150 people, fostering a culture of excellence and achievementHe is currently CEO at Linius Technologies (www.linius.com), whose purpose is to unlock the value of the world’s video, creating immersive, deeply personalized viewing experiences. James has driven the transformation and execution of Linius' product and go-to-market strategies. Since coming on board, Linius has achieved record financial results, secured its largest customers ever (IMG, Cricket Australia, NZ Rugby, NAHL), entered the US market, and launched scalable, repeatable SaaS products.Prior to joining Linius, James led teams and regions at Integrated Research(ASX:IRI), Kaltura, BlueJeans Network and Polycom, through transformative growth phases. While at IR, he launched their first SaaS solutions, supporting Microsoft Teams, Zoom, and Webex, which significantly grew its user base and ARR. At Kaltura, he led its first major investment/team in Australasia and helped launch their enterprise market entry. In his role as MD, Asia Pacific at cloud-based video conferencing provider BlueJeans Network, James transformed the stagnating APAC region into an award winning, sustainable high-growth market leader.
Primora Group
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Founder. Fractional C-Suite. Principal ConsultantPrimora GroupMelbourne, Vic, Au -
Ceo And Executive DirectorLinius Oct 2021 - PresentMelbourne, Victoria, AuLinius’ purpose is to unlock the value of the world’s video, creating immersive, deeply personalized viewing experiences. For the first time, we make it possible to find, curate, and utilize the valuable moments across vast libraries of video, enabling viewers to create an infinite amount of personalised video compilations on-the-fly, providing the most relevant content to each viewer. Our patented Video Virtualisation Engine™ (VVE) turns big, bulky video files into lightweight, searchable data that is enriched with AI and ML, making it easy and efficient for users to find and share what matters to them. Creators and owners of video can drive greater viewing, and monetisation of their video assets.For more on Linius Technologies, visit www.linius.com -
Head Of Product & AlliancesIr Jun 2020 - Nov 2021North Sydney, Nsw, AuManaged $60m AUD global P&L for an ASX listed software/SaaS company• Launched first SaaS solutions for MS Teams, Zoom, & Webex, driving adoption by >500k users in first year• Increased revenue from new products/customers from 10% to 45%• Secured 5-year, $5m AUD exclusive contract with British Telecom for new SaaS solutions• Transitioned commercial model from perpetual SW licensing to SaaS ARR • Led strategy and execution with key alliance partners – Cisco, Microsoft, Zoom, Avaya, AudioCodes• Negotiated OEM partnership for launch of new product line• Proposed acquisition and capital raise options to Board• Member of Senior Leadership Team• Led team of product managers, product marketers, alliance managers, architects, and UX designers -
Senior Director, Australia And New ZealandKaltura Jan 2018 - Sep 2019Remote First, UsLed first major investment/team in ANZ. Expanded leadership in education market and launched enterprise market entry. Developed & executed GTM strategy including marketing, channel, & business development• Increased enterprise pipeline from $0 to >$3m USD• Secured largest education deal in ANZ to date with Melbourne Uni• Increased penetration of top Australian Unis (Group of 8) to over 50%• Signed first new enterprise accounts including CBA, Rio Tinto and BP• Developed and onboarded new channel partners -
Managing Director, Asia PacificBluejeans Network 2016 - 2018San Jose, Ca - California, UsTransformed stagnating APAC region into an award winning, sustainable high-growth market leader• Drove record results , including: --- Quarterly bookings up 50% YoY --- Annual bookings up 25% --- ARR up >80% in under 2 years --- Largest quarter ever, 4 record quarters --- Churn down from 30% to <10% (lowest ever) --- Adoption >1m min/month at 2 customers• Won major APAC market leadership awards from top industry analysts – Frost, Gartner, ARN• Developed & executed new channel led go-to-market strategy, signing >40 new resellers and distributors • Solidified leadership in large enterprise segment with wins at Atlassian, CBA, Grab, Westfield, Cotton On, Toyota, Hyundai, Suntory• Rebuilt team and solved cultural issues impacting the ANZ business -
Senior Director, Product MarketingPolycom 2013 - 2016San Jose, California, UsDeveloped APAC GTM strategy & executed with in-country teams, supported complex sales, launched new solutions in APAC• Achieved record growth in India & SEA markets, exceeded overall APAC goals two years in a row• Executed Polycom’s Microsoft partnership in Asia resulting in 20% YoY growth• Led bus dev for SaaS video and launched first global service with Softbank Japan• Developed & presented a strategy to C-suite that became the core SaaS strategy for Poly• Managed three director level staff in solutions, vertical industries, market intelligence and alliances• Acted as a primary subject matter expert and spokesperson for press and analysts in Asia -
Sales Director, Australia & New ZealandPolycom 2010 - 2013San Jose, California, Us• Grew ANZ market to #2 region in APAC (from #4) and a top 5 market globally. • Achieved highest growth developed region globally with 27% CAGR. • Interim MD for 9 months, achieved best quarterly results ever (>$20m revenue, 53% YoY growth)• Record results in ANZ region from 2008-2013: 27% total CAGR, 50% software/infrastructure CAGR, 65% services CAGR• Closed largest ever video conferencing deal in ANZ, $8m + $10m over 3 years for NSW Dept of Ed• Secured exclusive contracts with Victoria Department of Education for $10m over 2 years• Managed quota of >$50m USD and a team of 10 enterprise sales staff and 10 sales engineers -
Technical Sales Director, Australia & NzPolycom 2008 - 2010San Jose, California, UsManaged all technical aspects of the ANZ sales team• Drove software sales from 7% of revenue to over 25% of revenue• Secured first $1m and $2m software deals• Transformed underperforming SE team into the top ranked team in Polycom• Polycom's lead expert in UC solutions and market in ANZ -
Director Of Product ManagementPolycom 2001 - 2008San Jose, California, UsLed Polycom's software/infrastructure product portfolio globally with $100m P&L• Generated 65% gross margin• Developed & launched products that still form the core of Polycom's software/SaaS solutions• Turned around a critical failing product line, increasing revenue over 100% in first year• Managed four major product lines with fifteen individual products in all phases of the product lifecycle• Recruited, developed, and led team of five Senior Product Managers in US, Israel, and China• Developed and managed world class audio conferencing platforms for tier-1 global service providers including AT&T, Verizon, British Telecom, and Intercall• Hold a patent for group calling services using SS7 signalling (pre-SIP days!): “Methodology for Reservationless Instant Group Conferencing”, US patent #6,714,635 -
Founder And Company DirectorPrimora Group 2000 - 2002Sydney, Nsw, Au**2018 to present**Consulting firm helping companies enter or grow in ANZ/APAC markets. ---- ELB Pty Ltd - Contracted to transform 30 year old private UC/AV integrator -- Doubled revenue from prior FY in just 8 months -- Closed $10m AUD across two accounts, largest deals in 5 years - NSW Dept of Ed & Transport NSW---- Nallawilli Technology (www.nallawillitechnology.com.au) Aboriginal-owned B2B IT services firm. Setup their UC & EdTech practices---- JRay Technologies (www.jray.com.au) US vet-tech entry to ANZ – GTM, lead gen, inside sales, import/export, legal formation---- First In Field (www.firstinfield.com) Startup UC and IT services firm - GTM strategy & product advisory---- Red Leaf Group (www.redleaf.co) HR consulting firm. Developed sales function/process, lead generation & nurturing---- Pexip (www.pexip.com) Leading UCaaS provider – business development & account management -
Various Finance And Management RolesGeneral Motors 1994 - 2001Detroit, Michigan, UsParticipated in General Motors’ Finance Rotation Program, gaining broad understanding of corporate finance and accounting functions across multiple divisions. Rotations included cost accounting, financial statement accounting, treasury, and financial analysis of special projects and major investments. Analysed dozens of projects around the world with total investment values of over $1b. Progressed from Accounting Intern to Business Unit Manager for $15m electronics division with 150 employees at just 25 years old.
James Brennan Skills
James Brennan Education Details
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Usc Marshall School Of BusinessBusiness Strategy -
Penn State UniversityFinance & Business Law
Frequently Asked Questions about James Brennan
What company does James Brennan work for?
James Brennan works for Primora Group
What is James Brennan's role at the current company?
James Brennan's current role is Founder. Fractional C-Suite. Principal Consultant.
What is James Brennan's email address?
James Brennan's email address is ja****@****com.com
What is James Brennan's direct phone number?
James Brennan's direct phone number is +192592*****
What schools did James Brennan attend?
James Brennan attended Usc Marshall School Of Business, Penn State University.
What skills is James Brennan known for?
James Brennan has skills like Unified Communications, Solution Selling, Video Conferencing, Telecommunications, Go To Market Strategy, Product Management, Voip, Managed Services, Business Development, Telepresence, Sales Management, Strategy.
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