James Charles Email & Phone Number

Bristol, England, United Kingdom

Bath, England, United Kingdom

In November 2021 I took the opportunity to move into the Fitronics product team, becoming a product owner.As part of my transition into this new role, in a new department within the business, I undertook formal Scrum training, becoming a Scrum Alliance Certified ScrumMaster and Scrum Product Owner. I also attended a Chartered Institute of Marketing (CIM) Product Management course.As a product owner at Fitronics, I work on products including CoursePro, TRP Insight, TRP Digital, and Rise Hub.My proudest achievement in my current role is creating the time-saving, revenue-driving automated waiting lists functionality for CoursePro.

Bath, England, United Kingdom

In November 2022, following the departure of the Head of Product, I took on an interim position acting-up as Product Team Lead.In my role as the product team lead, I oversaw the product team at Fitronics.I was responsible for growing and maintaining Fitronics' suite of market-leading software products, ensuring they remained competitive in an ever-changing market.I prided myself on leading a customer-focused team that built customer-centric products.In June 2023, with the arrival of a new Head of Product, I returned to my role as Product Owner.

Bath, England, United Kingdom

Fitronics is the company behind The Retention People (TRP) and CoursePro.I joined Fitronics as a Marketing Executive in June 2015, focusing on the TRP brand. In January 2019 I was promoted to the position of Senior Marketing Executive, overseeing the marketing for both the TRP and CoursePro brands.TRP is a leading supplier of member experience management software to the health and fitness industry.CoursePro is a leading supplier of sports course management software.I am responsible for all Fitronics' marketing across UK, European, and North American markets. I utilise a wide variety of marketing channels, both online and offline, to build brand awareness, generate new business leads, and support the delivery of an exceptional customer experience.Initiatives I have worked on during my time as a Marketing Executive and Senior Marketing Executive at Fitronics include but are not limited to:- Search engine marketing (PPC and SEO)- Performance measurement, reporting, strategy, and planning (including use of Google Analytics)- Budgeting- Website content management (WordPress)- Blogging (writing, co-writing, proofing/editing)- Whitepapers- Social media (organic and paid)- Email (MailChimp)- Events (co-organising first-party customer events and coordinating attendance at and attending third-party industry events in the UK and overseas)- PR- Managing third-party graphic and web design projects- Creating marketing collateral (digital and print)- TRP rebrand and new website build- Creation and ongoing delivery of 'Member Experience Awards' (https://memberexperienceawards.com/)

Bath, United Kingdom

United Kingdom

JewelStreet, founded in 2012, is the World's largest online jewellery marketplace.JewelStreet is where I fell in love with marketing! An unpaid internship in the summer holidays between my second and third year of university became a paid placement year which gave me a strong grounding in digital marketing and eCommerce operations.Joining this start-up just a year into its existence meant a dynamic and exciting environment in which I was priviledged to work closely with three experienced directors; each with their specific area of expertise built through many years at the top of their game in their respective industries.During my time at JewelSreet I was involved in digital marketing, account management, customer service, and operations. Within the digital marketing field my focus was on PPC (Google AdWords [Search, Display Retargeting, and Shopping Ads] and Bing Ads), using Google Analytics to improve user experience and product merchandising to increase conversions and conversion rate, email newsletters (with open and click-through rates consistently significantly above industry average), and social media (successfully heading up three competitions which cumulatively received over 4,000 entries, adding over 2,000 new email addresses to the JewelStreet consumer database).

United Kingdom