Klook is Asia’s leading travel and experiences platform. We curate quality experiences ranging from attractions, tours to local transport and accommodation all around the world. Founded in 2014, we are here to inspire and enable more moments of joy for travelers anytime, anywhere. It has raised over US$720 million investment from world-renowned investors including Sequoia Capital, Softbank Vision Fund, Matrix Partners, Goldman Sachs, and TCV.Building the team from the ground up… Show more Klook is Asia’s leading travel and experiences platform. We curate quality experiences ranging from attractions, tours to local transport and accommodation all around the world. Founded in 2014, we are here to inspire and enable more moments of joy for travelers anytime, anywhere. It has raised over US$720 million investment from world-renowned investors including Sequoia Capital, Softbank Vision Fund, Matrix Partners, Goldman Sachs, and TCV.Building the team from the ground up and leading Klook's communications function to shape the company's narrative and reputation across Asia Pacific and globally. Responsibilities include corporate, consumer, partner and internal communications across multiple markets. Show less

Led corporate and marketing communications (media relations, social media outreach, B2B campaigns, events, executive communications), issues & crisis management, and APAC internal communications.Key successes:- Spearheaded the launch of the "Additive Manufacturing TechCenter Hub" in the APAC region, leading the communications efforts and producing a whitepaper, "Additive Manufacturing: Adding Up Growth Opportunities for ASEAN". Managed relationships with key government stakeholders… Show more Led corporate and marketing communications (media relations, social media outreach, B2B campaigns, events, executive communications), issues & crisis management, and APAC internal communications.Key successes:- Spearheaded the launch of the "Additive Manufacturing TechCenter Hub" in the APAC region, leading the communications efforts and producing a whitepaper, "Additive Manufacturing: Adding Up Growth Opportunities for ASEAN". Managed relationships with key government stakeholders in Singapore and maintained close and effective collaboration with stakeholders from headquarters and multiple functions internally. - Managed regional internal communications including regional leadership updates as well as global employee engagement and change management initiatives.- Implemented a regional issues and crisis communications framework across the group’s business units, strengthening the organization's preparedness and response capabilities. Efforts Included training of various business units from China, Indonesia, Singapore and Australia. Show less

Led various roles in the organization where I was responsible for talent, revenue and clients across Singapore and Vietnam during my tenure with the firm.Key Successes:- Co-led the company’s largest practice (reputation) in Singapore, overseeing a retention rate of 90+% and over 10 promotions during my tenure.- Led teams and executed communications programmes for some of the world’s leading brands in the tech sector including Samsung, AMD, Avanade, Motorola, VMWare.

Brought into Vietnam to help scale, train and integrate the Vietnam office into the Edelman network as part of the post-acquisition transition. Co-built corporate practice capabilities in Vietnam by enhancing skill sets, product offer and growing the team by 3x. Grew the revenue of the practice by 800% in 2 years, managing clients amounting to 40% of the total business.

Responsible for day to day execution of communications campaigns and programmes for key clients in the technology sector including Ricoh, Regus, Dassault Systemes, NetApp