Oversaw the entire brand, marketing, public relations, social media & e-commerce efforts for Ernest Alexander. Led the efforts to help solidify the brand positioning, strategy and implementation in all consumer and industry facing programs.

Oversaw the global brand, marketing, public relations & social media efforts for Original Penguin, effectively growing the business by +25% YOY. Led the strategic re-branding of a heritage menswear brand to help make it relevant to today’s consumers. Managed a cross-functional team of 6 employees.

Global Strategic Brand Asset & Retail Management:- Management and oversight of all post production processes for all Global Brand Assets - Partner & Strategic Guidance for all Marketing Efforts in Europe & Asia- Identify new marketing opportunities and develop programs to re-engage and maintain brand loyalty Marketing, Media & Third-Party Partnership Management:- Support all 3rd-Party Product Marketing to drive consumer awareness - Develop innovative partnerships to effectively grow database - Develop and manage all marketing partnerships and vendorsGlobal Social Media Strategy Management:- Oversee all social media strategies globally for all international partners- Oversee & develop all social media content strategies - long & short-term - Define separate content strategies to grow & engage both women and men audiences- Oversee a multi-platform community including the following: Facebook, Twitter, Tumblr, Pinterest, Instagram, YouTube, Weibo- Manage and oversee all social agency relationships E-Commerce Marketing, Partnerships & Creative Management:- Manage all E-Commerce Marketing Vendor relationships and strategies – including Search Engine Marketing, Affiliate Marketing, Retargeting Marketing & Online Display Marketing - Manage & oversee all creative assets for the Club Monaco E-Commerce Website- Manage & oversee all creative agency relationships- Manage and support merchant & planning teams on all business requirements- Manage all E-Commerce Email Marketing Efforts & Database Growth Strategies & Partnerships- Manage all weekly analytics & business reporting - Manage and guide all user-experience and functional usability updates for the E-Commerce site Finance & Legal Administration Management:- Budget Planning and Development for Marketing, E-Commerce Marketing and PR Department- Legal Review & Processing for all partnerships, brand asset initiatives and music rights/licenses

- Identify opportunities that will enhance the Club Monaco brand positioning in the marketplace globally with the following initiatives: Event Marketing, Social Media, Cause-Related Marketing, Affiliate, Loyalty, Gift Card and VIP Marketing, Packaging & Store Collateral, Retail Marketing, Digital Marketing and E-Commerce - Create global marketing strategies to engage customers, create brand loyalty and build the CM culture- Define annual brand strategy and manage the creative & tactical execution and reporting of all director-to-consumer and CRM programs for Club Monaco- Define & manage a Student Ambassador program for the brand; including student discount, direct marketing and specialized affiliate programs- Oversee the creation of all brand assets: including campaigns & lookbooks- Create and guide the social media strategy: including Facebook, Twitter, Culture Club Blog, YouTube, Instagram & Pinterest, Vimeo and Tumblr- Oversee and manage the departmental calendar- Work cross functionally with all cross-functional departments- Serve as a strategic liaison between Polo RL Head Quarters- Develop and manage the annual marketing budget - Assist and drive all 3rd party strategic partnerships- Oversee all legal negotiations & contracts