James Lane

James Lane Email and Phone Number

A proven leader in Digital Media specializing in Account Management, Customer Success and Sales Engineering @ Decision Foundry
James Lane's Location
New York City Metropolitan Area, United States
James Lane's Contact Details

James Lane personal email

n/a
About James Lane

Throughout my career as a proven leader in Digital Media specializing in Account Management, Customer Success and Sales Engineering, I have driven revenue by nurturing client relationships, and ensuring that their advertising goals are achieved through targeted ad serving technology.As Vice President of Client Solutions at Xaxis, I managed key client relationships that promoted high rates of retention through a focus on technology that increased client success. In fact, our flexible ad serving and reporting solutions became a key contributor to ongoing revenue growth and won web us publishing clients from competitors that included AppNexus, Doubleclick and OpenX.Analytics and technology fascinate me, and I leverage my skills in these areas to provide cross-functional teams with data-driven insights that ensure client success. By developing optimization reporting used by Account Management, Media Strategy & Sales teams to target qualified prospect, we increased renewals by 200%. I was also instrumental in automating processes for generating ad serving codes, forecasting user interactions and creating customized campaign delivery pacing reports, which resulted in doubled year over year revenues.As a team leader, I initiated weekly feedback sessions that resulted in improved productivity and employee satisfaction, and proactively assumed responsibility for training and mentoring staff.24/7 Media has honored me with its 25/8 Award in recognition of being the “go-to” person that every cross-functional time could count on.Product strategy and innovation, user experience, quality assurance, product management, project management, marketing management, pricing and revenue optimization, business plan development, go-to-market strategyAdobe Premiere, Camtasia, Datorama, Final Cut Pro, HTML, Mac, MySQL, NationBuilder, MS Office (Access, Excel, Outlook, PowerPoint, Word, Keynote), Slack

James Lane's Current Company Details
Decision Foundry

Decision Foundry

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A proven leader in Digital Media specializing in Account Management, Customer Success and Sales Engineering
James Lane Work Experience Details
  • Decision Foundry
    Client Success Specialist
    Decision Foundry Apr 2022 - Present
  • Nabler
    Project Manager
    Nabler Apr 2020 - Mar 2022
    New York, Ny, United States
  • Hot Indie Media
    Founder And Owner
    Hot Indie Media Aug 2018 - Apr 2020
    Greater New York City Area
    * Provider of social media marketing and live event videography services for small businesses, touring musical artists, nonprofit organizations, and political campaigns * Producer of “Hot Indie Media Presents”, a weekly community media broadcast program dedicated to providing a forum for creativity and activism* Publisher of “Hot Indie News”, an online news resource with a progressive vision, serving as an alternative to mainstream media
  • Ad-Juster, Inc.
    Senior Client Development Manager
    Ad-Juster, Inc. Jan 2017 - Aug 2018
    Greater New York City Area
    * Cultivated and grew 30 active premium accounts valued at $2 million annually for Business-to-Business (B2B) SaaS internet advertising technology product* Achieving and surpassing client retention and revenue goals on a monthly basis* Building trusted relationships with key stakeholders to generate proper levels of adoption, ensure renewals, and create new revenue opportunities* Driving escalation of client issues, coordinate key resources in the escalation process, and project manage the client issue until its resolution
  • Wpp
    Senior Partner, Director Of Analytics And Implementation, Groupm
    Wpp Jul 2015 - Sep 2016
    Greater New York City Area
    * Created databases and reports to monitor key trends, issues and opportunities to improve customer ROI* Provided data analytic insights to internal teams to establish quality controls for over 5K multi-million dollar advertisers and 750 premium publishers
  • Wpp
    Vice President, Client Solutions, Xaxis
    Wpp Jan 2014 - Jul 2015
    Greater New York City Area
    * Managed team of 5 to build solutions to support new programmatic business * Successfully won web publishing clients from competitors that included AppNexus, Doubleclick and OpenX by developing flexible reporting solutions
  • Wpp
    Senior Director, North American Affiliate Relations, 24/7 Real Media
    Wpp Sep 2002 - Dec 2013
    Greater New York City Area
    (promoted twice to positions of increasing responsibility)* Managed team of 10 to support and grow 600+ client relationships for Company’s digital advertising monetization platform * Assumed responsibility for Canadian business unit, integrating it into a comprehensive North America unit* Responded to deficiencies in Company’s proprietary software by providing flexible reporting solutions * Collaborated with IT to develop enhancements for internal and external clients * Automated manual procedures by implementing web-based applications* Responsible for hiring and training staff to prepare for Company’s rapid growth* Implemented a new after hours shift to better support client support requests* Established weekly feedback sessions for team leads and their direct reports to improve productivity and employee satisfaction

James Lane Skills

Digital Media Digital Marketing Advertising Digital Strategy Social Media Mobile Marketing Publishing Web Analytics Marketing Strategy Media Planning Account Management Customer Relationship Management Leadership Strategy Customer Service Management Business Process Improvement Project Management Strategic Planning Vendor Management Research Program Management Business Analysis Event Management Customer Satisfaction Operations Management Programming Customer Experience Process Management Business Intelligence Data Analysis Business Management Microsoft Excel Microsoft Powerpoint Microsoft Word Adobe Photoshop Software As A Service Html Javascript Sql Salesforce.com Public Speaking Training Team Building Team Leadership People Management Oral Communication Digital Literacy Online Video Production Up Selling Marketing Mobile Advertising Online Advertising Public Relations Social Media Marketing Activism Ad Networks Ad Serving Analytics Broadcast Business Development Display Advertising E Commerce Email Marketing Event Planning Facebook Financial Services Google Analytics Integrated Marketing Interactive Marketing Marketing Communications Microsoft Office Music New Media Online Marketing Radio Radio Promotions Sales Social Networking Video Production Web Design Integration

James Lane Education Details

Frequently Asked Questions about James Lane

What company does James Lane work for?

James Lane works for Decision Foundry

What is James Lane's role at the current company?

James Lane's current role is A proven leader in Digital Media specializing in Account Management, Customer Success and Sales Engineering.

What is James Lane's email address?

James Lane's email address is ja****@****dia.com

What schools did James Lane attend?

James Lane attended Baruch College, Hampshire College, Pace University, School Of Visual Arts, Us Army Signal School.

What skills is James Lane known for?

James Lane has skills like Digital Media, Digital Marketing, Advertising, Digital Strategy, Social Media, Mobile Marketing, Publishing, Web Analytics, Marketing Strategy, Media Planning, Account Management, Customer Relationship Management.

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