James Lane Email & Phone Number

Throughout my career as a proven leader in Digital Media specializing in Account Management, Customer Success and Sales Engineering, I have driven revenue by nurturing client relationships, and ensuring that their advertising goals are achieved through targeted ad serving technology.As Vice President of Client Solutions at Xaxis, I managed key client relationships that promoted high rates of retention through a focus on technology that increased client success. In fact, our flexible ad serving and reporting solutions became a key contributor to ongoing revenue growth and won web us publishing clients from competitors that included AppNexus, Doubleclick and OpenX.Analytics and technology fascinate me, and I leverage my skills in these areas to provide cross-functional teams with data-driven insights that ensure client success. By developing optimization reporting used by Account Management, Media Strategy & Sales teams to target qualified prospect, we increased renewals by 200%. I was also instrumental in automating processes for generating ad serving codes, forecasting user interactions and creating customized campaign delivery pacing reports, which resulted in doubled year over year revenues.As a team leader, I initiated weekly feedback sessions that resulted in improved productivity and employee satisfaction, and proactively assumed responsibility for training and mentoring staff.24/7 Media has honored me with its 25/8 Award in recognition of being the “go-to” person that every cross-functional time could count on.Product strategy and innovation, user experience, quality assurance, product management, project management, marketing management, pricing and revenue optimization, business plan development, go-to-market strategyAdobe Premiere, Camtasia, Datorama, Final Cut Pro, HTML, Mac, MySQL, NationBuilder, MS Office (Access, Excel, Outlook, PowerPoint, Word, Keynote), Slack

Listed skills include Digital Media, Digital Marketing, Advertising, Digital Strategy, and 78 others.