James Garza Email & Phone Number

California, United States

San Jose, California, United States

• Collaborated with Digital Marketing Specialist and CMO to develop and manage annual $1M+ budget monthly, monitoring costs, receipts and ROI to keep Cost of Sale (COS) within 5%
• Managed multiple partner accounts as part of larger scale existing marketing campaigns while researching and developing new campaigns, including Home Shows, Magazine Ads, Design Services, and more.
• Worked diligently with Marketing Team to generate qualified leads through marketing efforts across 60+ lead sources in various mediums including digital, print, and client facing, which has resulted $30M+ in company.
• Successfully supported Head of Training & Events to connect with multiple high level sponsors for various annual company events
• Crafted inspirational social media captions that drive interaction with company brand
• Edited, proofread, and wrote clear, motivational, sales and marketing communications with a high level of detail and accuracy in spelling, style, spacing, punctuation, and grammar

San Francisco, California, United States

• Head Writer – KPOP Featured Artist (30-minute runtime series) - a show that takes a deep dive into the history of some of the industry's biggest stars, past and present.
• Wrote and developed 6 episodes (4 solo, 2 co-written) while also edited and organized over 8 scripts for the series.
• Pitched topic ideas, created episode story arc template, and supported producer in guiding direction of seriesHead Writer – Another Side of KPOP (30-minute runtime series) - a show that highlights facets of today's.
• Wrote and developed over 64 episodes (48 solo, 16 co-written) while also edited and organized over 130 scripts for the series.
• Pitched topic ideas, created episode story arc template, and supported producer in guiding direction of seriesHead Writer – KPOP-TV Music Makers Star Chat (KPOP star video interview series) - a show where KPOP artists.
• Researched, outlined, and scripted over 8 video interviews featuring KPOP artist Gaho, KPOP groups Tri.be (co-scripted), Billboard-highlighted AB6IX, TripleS Lovelution (co-scripted), the award-winning interview with.

San Francisco, California, United States

• Head Copywriter
• wrote blog copy to promote various Northern California events including:o San Francisco’s 2021-2023 Nihonmachi Street Fairo 2021, 2023 SacAnime J-POP/K-POP Dance Battleso 2022-2023 Northern California Cherry Blossom.
• wrote blog copy to promote new KPOP group music releases from artists including Bling Bling and SurlAssociate Creative Marketing Copywriter
• As part of working on KPOP-TV’s New York and Phoenix launch campaign initiatives:o collaborated with 15+ local vendors and partners to define objectives and goals, develop key messaging and ad creative, and execute.

• Identified customers’ needs and gaps in their content strategies and implementation
• Worked with B2B clients to provide copy that helps them achieve their strategy, implementation, and sales team management goals
• Created collateral in multiple formats, including white papers, emails, brochures, flyers, one-pagers, etc.
• Used my experience creating B2B sales, marketing collateral, and sales copy/content to craft marketing/sales campaigns and developing new content ideas

• Researched high-impact industries related topics to identify new content
• Created B2C and B2B original content to support rSTAR's marketing and campaign initiatives- LinkedIn (social media, newsletters, InMail, ads)- Emails (including ABM, newsletters, and webinar)- Blog- Landing Pages.
• Edited and proofread content created from colleagues prior to it going live
• Worked with SEO specialist to optimize content and increase visibility
• Liaised with Designers to enrich content with visuals that support content message
• Shaped language and tone to support CTA in B2C and B2B content targeted to high-impact industries like manufacturing and energy/utilities

• Partnered with the internal and external creative resources to develop high converting direct response concepts for B2C and B2B marketing efforts.
• Wrote original copy and edited existing content for a range of product marketing and communication materials; mediums include: email, paid social, display/video, landing pages, white papers, sales decks, on-site member.
• Developed copy for segments at multiple stages of the acquisition funnel, from discovery through acquisition and retention.
• Developed and maintained strong expertise in direct response copy based on segments and channel writing specifications and style.
• Built and maintained a deep understanding of the services Jobsity provides in order to ensure that the work is cohesive and pushes the brand forward.
• Adapted copy to a quickly evolving tech landscape, internal business insights and other learnings through user research, and A/B testing.

San Jose, CA

• Developed core product positioning and messaging for key products and features, considering value proposition, target audience, competitive landscape and other factors
• Participated in overall product narrative and 3/6/12 month strategy and plan to achieve goals.
• Created the go-to-market plan, collaborating closely with Product Management, Design, Sales teams, and other cross-functional groups to determine effective launch strategies for upcoming products
• Provided support to the Marketing Director and Coordinator(s) on projects directed at maximizing company profits, developing sales strategies, and marketing campaigns
• Performed research and gathered data (such as surveys and questionnaires) and presented findings to senior level management through charts, graphs, and other visual means to help them make better-informed decisions.
• Position was eliminated in February 2020 due to internal restructuring

San Jose, CA

• Verified proper application of Google Play policies
• Organized, coordinated, and executed Google experiments and projects
• Led specialized teams that supported and refined Google Play policies by submitting results and data after completing various experiments
• Led specialized tasks to verify and evaluate agents' understanding of policy
• Conducted manual quality assurance on Google Play’s highest profile content

San Jose, CA

• Provided a white glove support experience by empathizing with customers, taking personal ownership of issues they are reporting, and resolving difficult scenarios
• Communicated with YouTube business partners
• Independently identified, troubleshooted, documented, categorized and resolved customer issues; escalated complex problems according to defined escalation procedures
• Improved the overall experience for the users on client product by identifying and reporting recommendations and feedback received from customers

Phoenix, Arizona Area

• Developed and oversaw a quarterly, ad-hoc report tracking the correlation between customer service practices and marketing effectiveness toward college age clients at high end car dealerships including Jaguar, Alfa.
• Prepared a report and presentation to communicate study findings in an engaging manner, integrating insights from research with outside sources to provide a holistic analysis that tells a story
• Analyzed data to identify deeper insights and underlying trends and opportunities for clients to leverage
• Presented quarterly and ad-hoc analysis, insights, and recommendations to a wide ranging mid to senior level audience (including the CEO, top executives, and the Media Manager) onsite at the client

San Francisco Bay Area

• Provided day-to-day administrative support and handling of all contact management tools/resources for co-owner of business
• Coordinated/confirmed all calendar matters, including internal and external meetings, establishing conference calls, and coordinating meetings over multiple time zones
• Provided additional administrative and office support such as answering incoming phone calls, detailing messages, distributing mail, filing, faxing, photocopying, scanning and tracking documents, data entry, word.
• Kept call list up to date and roll calls (email when calls come in and keep record and remind)
• Event coordination/planning experience (able to plan and execute quarterly team work session with Direct Reports)

Bachelor Of Science - Bs, Business Administration And Management, General

Activities and Societies: • 3.78 GPA - Graduated magna cum laude • Member of Barrett The Honors College, National Honor Society, and.

Bachelor Of Fine Arts (B.F.A.), Cinema

Activities and Societies: • Graduated magna cum laude • Minor in English/American Literature • Recipient: SFSU Presidential Scholars.

Associate Of Science (A.S.), Business Administration And Management, General

• graduated magna cum laude • Relevant Coursework: Economics, Accounting, Business Law, Business Communication, Statistics