James Garza Email & Phone Number

California, United States

San Jose, California, United States

• Collaborated with Digital Marketing Specialist and CMO to develop and manage annual $1M+ budget monthly, monitoring costs, receipts and ROI to keep Cost of Sale (COS) within 5%• Managed multiple partner accounts as part of larger scale existing marketing campaigns while researching and developing new campaigns, including Home Shows, Magazine Ads, Design Services, and more.• Worked diligently with Marketing Team to generate qualified leads through marketing efforts across 60+ lead sources in various mediums including digital, print, and client facing, which has resulted $30M+ in company sales (so far) for 2024• Successfully supported Head of Training & Events to connect with multiple high level sponsors for various annual company events • Crafted inspirational social media captions that drive interaction with company brand• Edited, proofread, and wrote clear, motivational, sales and marketing communications with a high level of detail and accuracy in spelling, style, spacing, punctuation, and grammar• Prepared and coordinated logistics for company events and meetings, both virtual and in-person

San Francisco, California, United States

Head Writer – KPOP Featured Artist (30-minute runtime series) - a show that takes a deep dive into the history of some of the industry's biggest stars, past and present.• Wrote and developed 6 episodes (4 solo, 2 co-written) while also edited and organized over 8 scripts for the series. • Pitched topic ideas, created episode story arc template, and supported producer in guiding direction of seriesHead Writer – Another Side of KPOP (30-minute runtime series) - a show that highlights facets of today's biggest artists previously known only to uberfans. • Wrote and developed over 64 episodes (48 solo, 16 co-written) while also edited and organized over 130 scripts for the series. • Pitched topic ideas, created episode story arc template, and supported producer in guiding direction of seriesHead Writer – KPOP-TV Music Makers Star Chat (KPOP star video interview series) - a show where KPOP artists discuss their newest music, their lives on and off-stage, answer fan questions, and their journeys as KPOP stars • Researched, outlined, and scripted over 8 video interviews featuring KPOP artist Gaho, KPOP groups Tri.be (co-scripted), Billboard-highlighted AB6IX, TripleS Lovelution (co-scripted), the award-winning interview with NME-highlighted H1-Key (co-scripted), and more.• Pitched topic ideas, created episode story arc template, and supported producer in guiding direction of seriesHead Writer• Co-wrote two PSAs (CalHope and 988 Hotline) that received Honorable Mentions at the 2023 Hermes Creative Awards• Wrote promos for The Read Carpet’s interviews with authors June Hur and her novel The Red Palace and Xiran Jay Zhao and their novel Zachary Ying and the Dragon Emperor• Wrote three episodes of KPOP-TV Community Spotlight about San Francisco’s 2021 Nihonmachi Street Fair and the 2022-2023 Northern California Cherry Blossom Festival Queen Program

San Francisco, California, United States

Head Copywriter• wrote blog copy to promote various Northern California events including:o San Francisco’s 2021-2023 Nihonmachi Street Fairo 2021, 2023 SacAnime J-POP/K-POP Dance Battleso 2022-2023 Northern California Cherry Blossom Festival Queen Program• wrote blog copy to promote new KPOP group music releases from artists including Bling Bling and SurlAssociate Creative Marketing Copywriter• As part of working on KPOP-TV’s New York and Phoenix launch campaign initiatives:o collaborated with 15+ local vendors and partners to define objectives and goals, develop key messaging and ad creative, and execute campaigns according to timelines and budgetso wrote informative and engaging B2C social media, digital ad, and broadcast ad copy to support both campaigns which included promoting a month long giveaway evento copy used as part of social media marketing campaigns during launch campaigns increased viewership and brand awareness of KPOP-TV by 10% within six months and results exceeded corporate objectives by over 100%o wrote multiple promos to support KPOP-TV’s various holiday themed campaigns that were done for brand awareness purposes.

• Identified customers’ needs and gaps in their content strategies and implementation• Worked with B2B clients to provide copy that helps them achieve their strategy, implementation, and sales team management goals• Created collateral in multiple formats, including white papers, emails, brochures, flyers, one-pagers, etc.• Used my experience creating B2B sales, marketing collateral, and sales copy/content to craft marketing/sales campaigns and developing new content ideas

• Researched high-impact industries related topics to identify new content• Created B2C and B2B original content to support rSTAR's marketing and campaign initiatives- LinkedIn (social media, newsletters, InMail, ads)- Emails (including ABM, newsletters, and webinar)- Blog- Landing Pages- Google Adwords• Edited and proofread content created from colleagues prior to it going live• Worked with SEO specialist to optimize content and increase visibility• Liaised with Designers to enrich content with visuals that support content message• Shaped language and tone to support CTA in B2C and B2B content targeted to high-impact industries like manufacturing and energy/utilities• Collaborated with Head of Content to ensure content was up-to-date and accurate

• Partnered with the internal and external creative resources to develop high converting direct response concepts for B2C and B2B marketing efforts.• Wrote original copy and edited existing content for a range of product marketing and communication materials; mediums include: email, paid social, display/video, landing pages, white papers, sales decks, on-site member communication, and other collateral.• Developed copy for segments at multiple stages of the acquisition funnel, from discovery through acquisition and retention.• Developed and maintained strong expertise in direct response copy based on segments and channel writing specifications and style.• Built and maintained a deep understanding of the services Jobsity provides in order to ensure that the work is cohesive and pushes the brand forward.• Adapted copy to a quickly evolving tech landscape, internal business insights and other learnings through user research, and A/B testing.• Evolved the creative brief and development process maintaining timelines and efficiency as the business needs grew.

San Jose, Ca

• Developed core product positioning and messaging for key products and features, considering value proposition, target audience, competitive landscape and other factors• Participated in overall product narrative and 3/6/12 month strategy and plan to achieve goals.• Created the go-to-market plan, collaborating closely with Product Management, Design, Sales teams, and other cross-functional groups to determine effective launch strategies for upcoming products• Provided support to the Marketing Director and Coordinator(s) on projects directed at maximizing company profits, developing sales strategies, and marketing campaigns• Performed research and gathered data (such as surveys and questionnaires) and presented findings to senior level management through charts, graphs, and other visual means to help them make better-informed decisions about product introductions, modifications, and marketing campaigns• Position was eliminated in February 2020 due to internal restructuring

San Jose, Ca

• Verified proper application of Google Play policies• Organized, coordinated, and executed Google experiments and projects • Led specialized teams that supported and refined Google Play policies by submitting results and data after completing various experiments • Led specialized tasks to verify and evaluate agents' understanding of policy• Conducted manual quality assurance on Google Play’s highest profile content

San Jose, Ca

• Provided a white glove support experience by empathizing with customers, taking personal ownership of issues they are reporting, and resolving difficult scenarios• Communicated with YouTube business partners• Independently identified, troubleshooted, documented, categorized and resolved customer issues; escalated complex problems according to defined escalation procedures• Improved the overall experience for the users on client product by identifying and reporting recommendations and feedback received from customers

Phoenix, Arizona Area

• Developed and oversaw a quarterly, ad-hoc report tracking the correlation between customer service practices and marketing effectiveness toward college age clients at high end car dealerships including Jaguar, Alfa Romeo, and Porsche• Prepared a report and presentation to communicate study findings in an engaging manner, integrating insights from research with outside sources to provide a holistic analysis that tells a story• Analyzed data to identify deeper insights and underlying trends and opportunities for clients to leverage• Presented quarterly and ad-hoc analysis, insights, and recommendations to a wide ranging mid to senior level audience (including the CEO, top executives, and the Media Manager) onsite at the client

San Francisco Bay Area

• Provided day-to-day administrative support and handling of all contact management tools/resources for co-owner of business• Coordinated/confirmed all calendar matters, including internal and external meetings, establishing conference calls, and coordinating meetings over multiple time zones• Provided additional administrative and office support such as answering incoming phone calls, detailing messages, distributing mail, filing, faxing, photocopying, scanning and tracking documents, data entry, word processing, and ordering supplies • Kept call list up to date and roll calls (email when calls come in and keep record and remind)• Event coordination/planning experience (able to plan and execute quarterly team work session with Direct Reports)

Bachelor Of Science - Bs, Business Administration And Management, General

Activities and Societies: • 3.78 GPA - Graduated magna cum laude • Member of Barrett The Honors College, National Honor Society.

Bachelor Of Fine Arts (B.F.A.), Cinema

Activities and Societies: • Graduated magna cum laude • Minor in English/American Literature • Recipient: SFSU Presidential Scholars.

Associate Of Science (A.S.), Business Administration And Management, General

• graduated magna cum laude • Relevant Coursework: Economics, Accounting, Business Law, Business Communication, Statistics