Jim Monroe Email & Phone Number

Santa Cruz, California, United States

Santa Cruz, California, United States

San Francisco Bay Area

Lead product, marketing and business relationships for a technology startup developing consumer products that enhance the television viewing experience. Strong relationships with outside agencies, internal technical and operations teams.

Redwood City, California, United States

• Net2TV is a leader in over-the-top television. We help new and traditional media companies to create, distribute, market and measure television programming on mobile devices, smart TVs and set top boxes. We work with.
• Built team, launched product in eight months
• Developed strategic plan for programming and marketing
• Pitched, closed and signed programming partners including Time, Inc. Meredith and Bonnier, providing material for 22 channels of programming
• Hire staff, set editorial policies, established processes, publishing systems
• Managed marketing and PR team prior to and during launch, resulting in coverage by the Wall Street Journal, TV Technology and many others; created a successful CES presence; created a “thought leadership” campaign to.

San Francisco/San Jose, CA

• Responsibilities included programming, marketing, new business development, advertising, public and press relations and design for NBC network owned station in the San Francisco Bay Area and oversight of marketing for.
• Developed and executed media plans in broadcast, out of home and digital
• Oversaw marketing and brand management at NBC network owned stations in western region including Los Angeles, Dallas/Fort Worth and San Diego
• Designed long-form television advertising products serving advertising clients with complex messaging or direct response needs
• Oversaw the production of local programs that aired on stations across the country and on the NBC network
• Developed digital technical infrastructure for production of programs, promos and public service announcements

San Jose, CA

• Responsible for developing and executing programming, advertising and research strategies for the TiVo Digital Video Recorder
• Founded TiVo's research practice, published the first studies based on DVR audience data
• Created new interactive television advertising products, including pricing strategy, inventory management, production support and audience measurement
• Developed the DVR category's first interactive television program, “TiVo Takes”
• Developed interactive promotional features to increase viewership of TiVo programs
• Built and managed staff of producers, writers, editors, designers

Burbank, CA

• Responsible for national targeted advertising and affiliate campaigns for NBC Advertising & Promotion
• Pioneered NBC's successful Regional Promotion strategy, tailoring advertising for prime time series to various regions of the country
• Worked with shows and talent on customized marketing campaigns
• Produced business conferences for NBC network executives
• Oversaw advertising budgets, developed media schedules and strategies to increase ratings of network programs
• Led projects with up to 20 members and reported to Senior Vice President

Chicago, IL

Directed all advertising, press relations and promotion for Chicago's CBS-owned television station* Established and maintained new creative direction for company and outside agencies* Selected and managed advertising agencies, public relations firms* Planned and coordinated advertising in television, radio, newspaper, outdoor and other media* Supervised.

Dallas, TX

Directed all advertising, promotion and programming for CBS affiliate* Administered radio and outdoor advertising campaigns, managed media budgets* Increased production capacity to include film production and non-linear video post production* Pioneered the use of non-linear, computer based video and sound editing systems* Managed staff of writer/producers.