Lead product, marketing and business relationships for a technology startup developing consumer products that enhance the television viewing experience. Strong relationships with outside agencies, internal technical and operations teams.

Net2TV is a leader in over-the-top television. We help new and traditional media companies to create, distribute, market and measure television programming on mobile devices, smart TVs and set top boxes. We work with world-class partners, including Time, Inc, Meredith Corporation, Bonnier Corporation, Samsung, LG Electronics, Roku, Sony, Amazon and many more. Current programming is available at www.portico.tv.As one of Net2TV's four founders, I function as the COO with responsibility for the company's product, programming and marketing, and I manage the day-to-day operations of the company.• Built team, launched product in eight months• Developed strategic plan for programming and marketing• Pitched, closed and signed programming partners including Time, Inc. Meredith and Bonnier, providing material for 22 channels of programming• Hire staff, set editorial policies, established processes, publishing systems• Managed marketing and PR team prior to and during launch, resulting in coverage by the Wall Street Journal, TV Technology and many others; created a successful CES presence; created a “thought leadership” campaign to establish company executives as experts• Developed contracts covering copyright, licensing and distribution of programming• Devised promotional features and marketing for programming - tested various media to determine efficiency in building audience

Responsibilities included programming, marketing, new business development, advertising, public and press relations and design for NBC network owned station in the San Francisco Bay Area and oversight of marketing for local media properties in Los Angeles, Dallas/Ft. Worth and San Diego.• Developed and executed media plans in broadcast, out of home and digital• Oversaw marketing and brand management at NBC network owned stations in western region including Los Angeles, Dallas/Fort Worth and San Diego• Designed long-form television advertising products serving advertising clients with complex messaging or direct response needs• Oversaw the production of local programs that aired on stations across the country and on the NBC network• Developed digital technical infrastructure for production of programs, promos and public service announcements• Built video content strategy and technical infrastructure for NBC Universal’s “NBC Everywhere” Digital Out Of Home content center, supporting digital signs in arenas, gas stations, taxi cabs, universities, commuter trains across the country• Supervised managers and staff of 20. Reported to President/General Manager

Responsible for developing and executing programming, advertising and research strategies for the TiVo Digital Video Recorder• Founded TiVo's research practice, published the first studies based on DVR audience data• Created new interactive television advertising products, including pricing strategy, inventory management, production support and audience measurement• Developed the DVR category's first interactive television program, “TiVo Takes”• Developed interactive promotional features to increase viewership of TiVo programs• Built and managed staff of producers, writers, editors, designers• Built infrastructure to support daily content creation and non-traditional delivery systems• Company liaison with media and advertising communities• Company spokesman for media trade publications, media and advertising seminars and events• Reported to Chief Operating Officer and VP of Marketing.

Responsible for national targeted advertising and affiliate campaigns for NBC Advertising & Promotion• Pioneered NBC's successful Regional Promotion strategy, tailoring advertising for prime time series to various regions of the country• Worked with shows and talent on customized marketing campaigns• Produced business conferences for NBC network executives• Oversaw advertising budgets, developed media schedules and strategies to increase ratings of network programs• Led projects with up to 20 members and reported to Senior Vice President

Directed all advertising, press relations and promotion for Chicago's CBS-owned television station* Established and maintained new creative direction for company and outside agencies* Selected and managed advertising agencies, public relations firms* Planned and coordinated advertising in television, radio, newspaper, outdoor and other media* Supervised staff of writers, producers, designers, PR professions* Reported to Vice President and General Manager

Directed all advertising, promotion and programming for CBS affiliate* Administered radio and outdoor advertising campaigns, managed media budgets* Increased production capacity to include film production and non-linear video post production* Pioneered the use of non-linear, computer based video and sound editing systems* Managed staff of writer/producers and artists