• Brand: Developed innovative web and social assets for 5+ major brands, including Moët Hennessy USA, Une Femme Wines, and Anheuser Busch leveraging SEO best practices and targeted content strategies.• Story-telling: Led conceptualization and design of 10+ marketing pitch visualizations across presentation decks, printed materials, environmental activation, digital components and brand campaigns.

• Design/Production: Established the identity of a new catalog system that contains 150+ ophthalmic products, enhancing accessibility for the sales team and leading to an increase in inquiries from potential clients.• Brand: Executed an overhaul of the VOLK Optical website, enhancing user experience through improved navigation and aesthetics; the redesign led to a boost in online engagement.• Brand: Championed the development of a unified visual identity for VOLK Optical, aligning marketing materials across environmental, print + digital; this initiative expanded brand consistency and grew to more platforms.• Story-telling: Led the creation of 25+ social media assets across 10+ campaigns that increased follower engagement; drove traffic to the website, resulting in a rise in likes.

• Product: Directed the visual creation of a new enterprise-level application, implemented advanced technology for quick production, positioning the app for easier consumer ingestion with less glitch and leading to the successful launch within 6 months.

• Leadership: Generated collaborative projects with a mix of junior and freelance designers, enhancing team cohesion and communication, to deliver 40+ high-impact campaigns within tight deadlines.• Leadership: Fostered an environment that encouraged collaboration, unity, creativity and innovation while always meeting client expectations with intelligent well developed ideas. • Environmental: Spearheaded the design and execution of 5+ trade shows and 3+ events, enhancing brand visibility and engagement; leading to increased attendee dwell time; engagement through innovative environmental installations and interactive displays.• Packaging: Designed 25+ innovative product packages and special promotions. Awards: GD2014 Award. • Story-telling: Composed and authored key art for 10+ platforms, ensuring each design met brand guidelines; the final assets featured in multi-promotional materials, contributed to a cohesive marketing strategy. • Brand: Led the redesign of HBO’s internal branding initiative, encompassing environmental, merchandising, print, and web media; achieved brand consistency across 5+ departments, leading to an increase in staff alignment with corporate goals.• Brand: Initiated product launches, new programming, built web pages, created applications, strengthened and modernized Executive-level presentations and sales pitches. • Brand: Collaborated with 4+ department team for the creation of HBOMax streaming service plus parallel marketing materials including HBOMax investor launch, external and internal events and magazine ads. • Environmental: Collaborated with VP to create one of a kind, HBO program inspired sculptural art.Multiple pieces selected by management for personal collections.

• Email Marketing: Sustained e-commerce web graphics and relevant email marketing campaigns.• Visual Merchandising: Developed printed materials including: window graphics and instore signage.• Design/Production: Produced newspaper and magazine advertisements.

• Succeeded in creation of Capezio’s first e-commerce website in under 6 months.• Established inhouse photo studio for e-commerce, including a three-person art/photo/production department.• Engineered a more efficient work flow amongst photo, edit, production and copy. • Generated product line launches (including catalogs, print collateral, instore graphics and visual merchandising).• Art directed photo shoots and designed various catalogs and collateral marketing material. • Revitalized monthly magazine advertisements and weekly email promotions. • Improved packaging creative and artwork for new and existing product lines.

• Enhanced window graphics, in-store signage and banners, Sony Pictures graphics and Sony Wonder graphics. • Influenced fresh, creative ideas for new and existing marketing and promotions for Sony Style stores. • Introduced original graphic elements and banner designs for Sony Outlets.

• Created concepts and layouts for print production.• Designed user instructions for three-dimensional models.• Produced packaging designs for prescription drug containers.• Worked directly with Medical Illustrators/Industrial Designers to generate informative posters and flip-charts for use by medical professionals and patients.

• Baruch Park Mural - “Heat Dances to the Suns Beat” - Wall size: 72’ x 55’. • Designed mural theme and execution in collaboration with children (ages 7-13yrs) from the Hamilton Fish Community Center of Lower East Side, NYC.• Trained & supervised multiple volunteer groups including: Grand Street Settlement, Disney, ABC, ESPN, Citibank, Lehman Brothers, Credit Suisse, & Rock Corps.• Responsible for all capacities of project management including, daily inventory/ordering supplies, as well as, continued communication with CityArts, various volunteer groups, New York Parks Department, Baruch Park Housing, & scaffolding company.

• Created concepts and layouts for all facets of design and delivering personalized camera packaging.• Organized product placement and layout design for catalog.• Performed photo-retouching and color correction.• Created article layouts and design concepts for nationally published photography magazine - Photo Insider.