With over 12 years of experience in the digital printing industry, I am a passionate and driven product manager who leads the strategy, roadmap, and execution of Coesia's digital printing solutions portfolio. I have a strong background in new business development, key account management, competitive analysis, and customer-centric design, and I enjoy collaborating with cross-functional teams to deliver innovative and high-quality products that meet the needs and expectations of our clients in various sectors, such as healthcare, consumer goods, and card services.In my current role as product manager at Coesia, I am responsible for shaping the strategic plan, defining the product roadmap, and identifying new business opportunities for the digital printing solutions division, which comprises the brands Hapa, Atlantic Zeiser, AMACO and Tritron. I work closely with the sales, marketing, engineering, and operations teams to ensure alignment and integration of our printing and software solutions, and to provide technical and commercial support to our global network of distributors and customers. I also leverage my skills in new business development and key account management to establish and maintain long-term relationships with key accounts, and to expand our market share and revenue in the digital printing industry.