James Frendo Email & Phone Number

Gibraltar

Gibraltar, GI

London, England, GB

• Responsible for the Casino business, Playtech’s leading vertical and a majority share of the company revenues. I was accountable for generating and delivering the casino strategy and ensuring the smooth running of the.
• Casino strategy – After a detailed KPI study and business review I conducted various workshops and implemented the new casino strategy and communicated the new casino pillars: Signature, Reach (Content), Reliability.
• Content & Studio management – responsible for managing 9 different studios worldwide. Reorganised their targets and objectives and de-conflicted the games roadmap. Implemented detailed reporting and failsafe processes.
• Delivered cost efficiencies – Introduced financial reporting to specific games. Lowering the average cost-per-game by 31%, increasing content revenue by 18% YoY.Managed and planned the transition to new game production.
• Product management – implemented new ways of working using agile (safe) methodologies and rolled them out throughout all sites (Kiev, Sofia, Tartu, London, Tel Aviv and Gibraltar). This ensured valuable resource was.
• Business intelligence functions – Datamined so-called ‘dark data’ and transformed it to actionable intelligence. Designed a new set of KPI reports that are now widely used across the rest of the business. These.

Dublin, IE

Strategic – Define the Casino strategy to meet the budget and drive continued growth. Analyse, assess and develop product, marketing and acquisition initiatives that factor into the overall budget plan. Maintain those roadmaps and call out any significant risks to revenue or delays.Tactical – Constantly seek revenue opportunities or push gap closing.

Vienna, Vienna, AT

Daily running of Casino Business for PartyCasino.com (pre-merger) – Was directly responsible for the budgeted Net Gaming Revenue of the 2nd largest consumer brand in the company and other smaller casino white labels. Managing a team of CRM and Operation associates and working with several indirect reports on agreed deliverables.

Gibraltar, GI

- Assess players lifetime values - across products, white labels, individual Affiliates etc- Analyse data on existing promotions & make recommendations on profitability based on spend, bonuses, liquidity etc- Establish player behavioural patterns in relation to churn, deposits, up-sell & cross sell.- After the analysis is completed; devise.

Gibraltar, GI

Produce detailed analysis on player behaviour and patterns.In-depth study of raw historical data to identify, segment and target the correct promotions and/or cross selling of additional products.Configure and test bonus systems (Poker and Casino) on 2 separate systems.Write & conduct briefings and training for the Member Services department.Identify any.

Primarily, my aims were to retain and ‘reactivate’ significant clients. I set some precedents for this by thoroughly analyzing a list of over 350 accounts and sub-categorizing them into a red-amber-green system, on two lists of either active or inactive clients. I had reactivated a large proportion of this list and retained every client. There had been a.

GB