James Barrow Email & Phone Number

As a Marketing Director at Macquarie University, a leading research-intensive university in Australia, I lead the brand, content, and creative team. I have over 22 years of experience in advertising, marketing, content, and creative direction across various sectors and industries, delivering global strategic marketing campaigns that drive brand awareness, cultural change, and business growth.Most recently rebranding and launching the Macquarie University brand with the ‘YOU to the power of us’ brand and recruitment campaign, and aligning its brand positioning across all sub-brands, faculties, offices, channels, and services of the organisation. My mission is to help organisations find their purpose and align their brand, business, and behaviours to create distinctiveness, positive customer experiences, and competitive advantage.Besides my role at Macquarie University, I host and produce 'The B-side with James Barrow', a podcast where I chat to innovative thinkers to help others unlock their creative potential. I also advise Afinitiq Consulting, a Singapore-based start-up that helps clients achieve strategic clarity and execution excellence, on brand strategy.

Listed skills include Creative Direction, Integrated Marketing, Advertising, Creative Strategy, and 13 others.