Leading a team focused on the development and execution of the go-to-market field marketing plans to support growth for Dell's Partner Software initiatives• Multi Region leadership: Leading a team of 12 Product Marketing Specialists across EMEA and APJC covering key software vendors such as Microsoft, Red Hat, NVIDIA, BMC, SUSE, Citrix, Adobe etc.• Pricing Management: Management of the strategic bid pricing process and standard pricing guidance.• Go To Market (GTM) Campaigns:: Negotiated with internal and external stakeholders to implement targeted go to market strategies, product launches and localised content for EMEA and APJC markets driving revenue to over $500M annually using joint Marketing Development Funds (MDF)• Partner Programs: Fostered key executive-level vendor relationships, driving mutual initiatives and influencing partner programs that resulted in a 30% increase in co-funded programs.• Pipeline Growth Initiatives: Developed multi-channel campaigns leveraging digital, telemarketing, e-shots, and customer-facing engagements, leading to a 24% increase in demand generation and pipeline growth.• Planning and Business Reviews: Responsible for delivering the Annual Operating Plan (AOP) and communicating updates through Quarterly and Monthly Business reviews and All Hands meetings.• Data Driven Insights: Introduced BI dashboards and utilized propensity modelling for account targeting, increasing sales targeting accuracy by 30%. Developed Reporting to track key Marketing KPIs.

• Strategic Leadership: Led a team of Pricing, Planning, Merchandising and Product Managers that form the EMEA GTM Operations team for Speciality Products. Tell Dell Rock Star. Created the 3 year Marketing Graduate Rotation Program and hired 11 Graduates in the first year. Hosted Analyst (IDC, Context, Canalys) briefings for the overall client business. Planned the Annual EMEA Education Customer Showcase event with key partners, enhancing client engagement and visibility.• Go to Market (GTM) Channel led growth Strategy: Drove channel focused business planning, segment targeting, sales enablement, pricing, demand generation, and product management to achieve strategic acquisition and retention objectives, resulting in a 12% increase in market share for Specialty Products.• M&A Integration: Successfully integrated the Wyse Cloud Client business into the wider CSG organization, improving operational efficiency and synergy between business units.• Market Analytics: Spearheaded the investment in market-based analytics (Context) to enable strategic GTM decision based on competitive opportunities and Total Addressable Market (TAM)

• Program Management: Management of key Client Solutions Marketing programs e.g. Voice of the Customer, Integrated Marketing campaigns, Management of “Big bets” launch activities and sales enablement, Chief of Staff support to the Client Solutions SVP.• GTM Enablement: Drive market awareness of Client Solutions products using sales training, development of product positioning, battle cards & localised supporting content, and digital/social media activities.• Product Marketing: Directed EMEA launch activities for Commercial and Consumer products, and managed EOL transitions of previous generation products, ensuring seamless product rollouts and minimising stock disruptions.• Pricing: Implemented a new pricing process to simplify Standard Price List implementation with partners, streamlining approvals and reducing pricing errors by 15%.• Marketing BMS Planning: Developed KPI dashboard to plan and track Commercial and Consumer Clients weekly RUM performance, attainment vs plan, transitions, “triggers” for Merchandising and Pricing action using competitive data. Member of Dell EMEA Centre of Competency Senior Management Team

• EMEA DBM (Dell Business Model) lead: Leading a cross functional team to transform the business process of the Dell client business in EMEA. Driving the initiatives to take the business model from a Direct “build to order” business to a multi-channel pre-defined configuration offering. Implemented new Sales & Operations Planning (S&OP) process securing operations efficiency savings in excess of $10M.• Pricing & Merchandising: worked with pricing and merchandising teams to develop fixed go to market configs based on cluster analysis of full quarter sales data.• Margin Recovery: Drove product profitability through analysis of top-selling competitive Pricing and redefined configurations to align with market demand, achieving a 15% increase in profit margins.• New Marketing GTM models: Developing and implementing strategies for Marketing Planning as Dell expands the Distribution and Channel business. Development of new Business Contract process.

• People Management: Managed a team of Product Line Managers with combined revenue in excess of $1Bn annually.• Product Marketing: Drive & Influence the Consumer and Small Business Product Roadmaps for EMEA. Created a new product category within the SMB space – specifically targeting Small Business customers (Latitude 3000). This model is now consistently in the top 5 top selling commercial products.• Transition Management: Plan strategy & ensure that excess stock is minimised during EOL transitions • Program Management: Responsible for the delivery of many EMEA wide projects (Cirrus software digital delivery, Business cycle planning, Rollout of Windows 8 in EMEA).• Business Process Re-Engineering: Designed & managed the implementation of “Smart Selection” pre-defined configurations to reduce complexity for our customers.

• Sales Programs: Designed and Implemented a Small/Medium Business sales training program that I presented and managed across all of our key Sales Contact centres in EMEA. This was an immensely successful program and grew the Vostro business by an additional 40k units YoY• Product Lifecycle Management: Manage the product and peripheral lifecycles, manage product transitions to minimize E&O issues• Bid Support: Engaged with the Regional Sales and Bid desk team to successfully position Vostro in the Education space. Won 3 large school frameworks in the Nordics and France, totalling 60,000 units per year.• Product Planning: Drive & Influence the Vostro Product Roadmap for EMEA • Pricing: Provide Monthly Pricing Guidance and on-going product support to the pricing team.• PR: EMEA Press point of contact for PR activities, analyst briefings, product reviews through EMEA agency.

• Product SME: Subject Matter Expert on product portfolio and market dynamics (OptiPlex desktops, Precision workstations, Monitors and S&P)• Customer Presentations: Support sales to sell products to their customers through joint visits, PR events, conference calls. Ensure cross-sell and up-selling• Bid/Pricing Support: Provide expert advice on product and price positioning (Sales and finance community) • Customer Demand Generation: Support and execute demand generation programs and develop promos with segment marketing teams.• Sales/Solution Training: Provide Regular sales training, contribute to quarterly training schedule and to training initiatives for supported LOBs.• PR Activities: Work with PR to generate positive product reviews, support all media queries regarding the product line and respond within set deadline. Agency briefing for PR activities.

In this position, I worked in the UK Preferred Accounts Division and the Irish Public Sector Sales Division. Management of 40 medium and large sized businesses in the supply of IT hardware, software and peripherals (UK PAD) and 13 Universities and Colleges in Irish Public Sector.