James Herzing Email & Phone Number

Murrysville, PA, US

Santa Clara, California, US

• Developed and pioneered Intel’s first scalable account-based marketing (ABM) program, setting the foundation for company-wide adoption, working directly with sales teams to influence a pipeline of over $1 billion.
• Drove a 13% year-over-year increase in marketing-influenced revenue (MIR) by enhancing content engagement and accelerating marketing-qualified leads through the sales funnel
• Created high-impact, intent-based nurture programs that automatically delivered the most relevant content based on customer behavior, achieving top performance in unique open and click-through rates
• Leveraged deep customer insights, market trends, and competitive analysis to optimize ABM strategies, resulting in a 7% growth in qualified leads and improved campaign effectiveness

San Francisco, CA, US

• Lead a global team tasked with ensuring Product Marketing campaign success while driving strong relationships and alignment between all teams involved in the Digital Marketing process for global Account-based.
• Provide optimizations on advertising campaigns, including audience development, asset evaluation, and KPI-based advertising platform suggestions, improving KPI results by over 30% on average
• Create efficiencies in existing workflows to allow campaigns to go to market more quickly, cutting go-live time in half
• Develop partnerships with third-party vendors to support digital marketing efforts, including 6sense, LinkedIn, Meta, Twitter, Bombora, and more
• Lead strategic initiatives critical to the organization and company’s mission, helping digital sales to increase by over 20% while in this role

San Francisco, CA, US

• Led the 20-person international Paid Social media team at Autodesk, focused on eStore revenue, lead generation, and product awareness.
• Oversaw $20M in yearly spending for all company Paid Social campaign activity
• Develop custom personas for each Autodesk product advertised, often improving CTR by over 200% while increasing lead generation by 50%
• Work closely with campaign development teams to optimize workflows and customer experience, delivering campaigns selected by LinkedIn as the best in the industry
• Execute Account-based Marketing and lead generation campaigns with 1:1 and 1-to-many messaging, creating over 2 million dollars in the pipeline each quarter

San Francisco, CA, US

• Responsible for product marketing for all products responsible for $100+ million in annual revenue.
• Oversaw 7 of the top 10 online brands for share of voice in the engineering software space
• Multiple selections as a “Top-rated Speaker” at Autodesk University
• Developed best practices and provided guidance for social media marketing
• Created sales and onboarding content for internal sales and channel partners, helping to improve simulation sales by 10% YoY
• Develop paid and organic online marketing strategy based on analytics, improving lead generation by 25% on average

San Francisco, CA, US

• Develop technical content for online and live nurturing of the manufacturing community
• Create educational content as well as videos for main-stage presentations for C-staff presentations
• Develop and support a network of global live events to drive awareness, excitement, and education around new offerings
• Grow the SaaS Fusion 360 network, improving monthly active users by 100% YoY

San Francisco, CA, US

• Work directly with strategic accounts to ensure the successful adoption of new software solutions
• Develop workflows specifically for strategic accounts to optimize their use of Autodesk software
• Bring beta solutions to key accounts for feedback to ensure success when live in market

Founder and host of the Unprofessional Engineering podcast, which produces weekly STEM-related episodes that have over 3 million downloads to date, was listed as a new and noteworthy podcast on iTunes and has been selected as a top STEM and Education/Learning podcast by numerous platforms.

West Mifflin, Pennsylvania, US

• Led Finite Element Analysis evaluation of multiple-part designs.
• Analyzed designs to ensure no form of failure would occur.
• Created technical manuals for government evaluation.
• Helped design two net-new products for military use.

US

• Provided technical support to users of ALGOR software via phone and email.
• Advised users on proper workflows.
• Taught classes on how to use the software.
• Consulted with external customers, providing simulation reports.