Office of Commissioner Katie Dykes🌐: The *International Award Winning* CTParks.com | 🛍️: "Love Your Parks" Shop | 🌎: DEEP Brand Asset Development | 📱💬: DEEP Social Media | 📧: Email Outreach Systems | 📊💡: Marketing & Public Awareness | 🎤👫: Events & Press Conferences | 🏛️🤝: Public & Municipal Outreach | 📄📺: Press Releases and Media Relations

The Work• Strategy: Brands, goals, targeting, engagement, and budgets. Making them all work together for an effective campaign is fun. The projects we put out were amazing and got results. Fun to watch strategies dazzle and grab attention.• Campaigns: Designed and orchestrated paid and owned marketing and public education campaign components, handling everything from quick-turnaround health and public awareness campaigns to full-blown integrated projects.• Team Work/Dream Work: Collaborated with talent across the agency and our client partners, drawing on all of those hard and soft talents to make the most of every client and company dollar we had.The Success:• Digital Dynamo: Led Odonnell Company’s Digital Team, blending efficiency and creativity to conjure up innovative solutions across all platforms.• Trendsetter: Continuously researched, educated, and rolled out fresh tactics to leverage time-tested best practices and strategies, always staying ahead of the curve.• Champion Connector: Showcased the company’s integrated and digital superpowers in business development and throughout campaign lifecycles. Giving a client the range of what is possible is where it all begins. The Clients (some of the big ones):• CT Department of Mental Health and Addiction Services (DMHAS)• Office of the Governor of CT• CT Department of Economic and Community Development (DECD)• CT Office of the Secretary of the State (SotS)• CT Insurance Department (CID)• CT State Department of Education (CSDE)• CT Department of Public Health (DPH)• CT Department of Children and Families (DCF)• CT Office of Early Childhood (OEC)• CT Department of Social Services (DSS)• CT Joint Information Center (JIC) for COVID-19 Communications• Bradley International Airport (BDL)• CT Airport Authority• Georgia Commute Options• Metropolitan Washington Council of Governments (DC MetroCOG)• Greater Bridgeport Transit Authority• Concord Kannapolis Area Transit• …and others

Created, developed and deployed the next generation earned media and advertising analysis system, KLYPT. Expanding on the success of its predecessor, AcademiClip, KLYPT takes the online research application a step further with drag and drop coding instrument creation, conditional questionnaires, and media connections to all 210 DMAs, 24/7/365.KLYPT is a web-based media research application. It is versatile, convenient, and secure, ensuring project accuracy, and manageability. KLYPT is the most comprehensive all-in-one (video, audio, print), media monitoring AND research application available.

Designed, developed and implemented communications strategies, brands, systems and sites for: Wesleyan University - Wesleyan Media Project, Bowdoin College, Washington State University, Rutgers University, Westat, Wisconsin Dairy Business Association, Berkeley Media Studies Group, Norman Lear Center, Janesville Jets AAHL, Department of Health and Human Services (HHS), National Institutes for Health (NIH), Center for Disease Control (CDC), Joyce Foundation, Harvard University, Yale University, University of Southern California, University of Wisconsin @ Madison, University of Wisconsin @ Milwaukee, Campaign Media Analysis Group (CMAG/Kantar), CastDecor, CastForge, American Dairy Coalition, Wisconsin Dairy Business Association, ShadowTV, Critical Mention, Kantar/CMAG, National Media, Capitol Consultants, Wimmer and Company, Santa Clarita Valley Glassworks, and more...

Directed the Interactive Team in the strategy, design and development of web-based marketing and communication solutions for clients, including: Hatteras Funds, Syracuse University, Homestead Funds, Thornburg Investment Management, Hamlin Capital Management, Edgewood Management, and others.

Directed the strategy, development and operational oversight of web based analysis and local news archive platforms for the University of Wisconsin-NewsLab and the University of Southern California Annenberg School (Norman Lear Center). Created and managed technical aspects of the Wisconsin Advertising Project (now Wesleyan Media Project) tracking and analyzing political advertising in realtime.

Directed development and managed company technical resources. Designed and developed fully automated software to crawl the Target Corporation Point of Sale (POS) web portal for client related sales data, ingest daily sales numbers and then compile, print, and email trend reports to sales associates and clients. This software exceeded internal staff capabilities and built additional trust in Sweeney, Wright & Wiencek as a punctual, accurate and insightful manufacture's rep to some of the biggest consumer brands in the United States. (Brands Supported: Weber Stephens Grills, Wenger Swiss Army, Stanley Tools, VTech, AT&T, Sunbeam, Oster, Mr. Coffee and others.)