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I’m lucky enough to have worked with some great games and tech products in the last 25 years. I like to think that with my experience (ahem, or we can call it age!) comes the ability to handle a range of challenges - from creativity around consumer game launches, albeit PC, mobile or console, through to complex strategies for our B2B clients that want to talk to the games industry. I can talk B2B or consumer for games at the drop of a hat. It’s like two sides of my brain working in tandem.I love helping people as well as giving honest, BS-free advice. I may run an agency now, but I’ve been on the other side for a lot longer. What’s usually called ‘client-side’. I’ve developed a community for BT’s first online gaming service Wireplay I’ve launched a commercial games channel for Tiscali TV. I’ve managed app launches for one of Britain’s most prominent newspapers I’ve worked for some huge companies as well as start-ups I’ve been a Product Manager, Marketing Manager and PR bod, so I understand the marketing mix I’ve driven new customer growth and increased retention I’ve had to justify the spend on content, marketing and PR. I know the frustration of fluffy results, and I know that clients are unimpressed when you have no ROI proof. Which is where my next passion was born. PR that delivers business results.Inbound leads, increased sales, market share growth. When things happen like a global pandemic or a tough competitor comes along...You need great content. You need to stand out.So you need an idea. John and I - and our loyal and hardworking, fun-loving team, come up with IDEAS. Not tiny ideas, either, whopping great big ones.So for anything PR related to the games industry - consumer or B2B then get in touch as I’m sure that we can cook up some fantastic ideas for you.
Big Games Machine
View- Website:
- biggamesmachine.com
- Employees:
- 12
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Director And Co-FounderBig Games MachineLondon, Gb -
Director & Co-FounderBig Games Machine Jul 2014 - PresentLondon, GbWe’re the specialist marketing agency for the global games industry, covering B2B and consumer audiences. We’re a bunch of passionate lifelong gamers that live and breathe everything in games.For consumer campaigns, we’re all about creating buzz and getting your game noticed by media and influencers globally. Our experience covers PC, mobile, console, VR and blockchain and a whole multitude of genres. For B2B/corporate, we truly understand the unique language of the games industry. We grow your share of voice, drive inbound leads to your site and build trust in your brand. We achieve this by creating unique, informative and helpful content that helps solve your prospects' problems through a combination of PR and inbound marketing. We are Big Games Machine, and we stand for games marketing. Made better. -
Director And Co-FounderBig Ideas Machine (Now Big Games Machine) Aug 2014 - Jun 2021Big Ideas Machine is a B2B Technology PR & Marketing agency. We work with companies of all sizes from start-ups to large enterprises, particularly in emerging or disruptive sectors such as wearables and 3D printing. We also have deep knowledge of the video games industry and a lot of clients that want to target prospects in that sector. We created Big Ideas Machine as a multi-skilled hybrid agency to meet the needs of this rapidly changing B2B landscape. The creation and distribution of high-quality content is a must for all our clients and their campaigns. Why? Because great content builds trust, establishes thought leadership and generates engagement with your target prospects.We work with our clients to create fantastic content, shape it into different forms and then seed it through multiple channels. We develop campaigns that drive traffic to our clients websites, converting inbound sales leads to high quality prospects.Through a mix of PR, SEO, social media and content creation we use a multi-channel approach to drive quality leads and get the job done.And of course, it stands to reason that our clients expect good results. Whatever the challenge, we’ve delivered in spades - just check our case studies at https://bigideasmachine.com/work/-------------------------Big Ideas Machine 是一个商业对商业,专攻科技营销以及公共关系的公司。我们和很多不同规模的客户合作过,从小公司到大企业,积累了丰富的经验。我们对科技相关的市场有着深入的理解,尤其在新兴以及颠覆的区域例如,广告科技, 可穿戴科技, 和3D打印。我们建立Big Ideas Machine 的原因是想要创造一个有多功能的混合机构,为了可以满足,一个迅速变化,商业对商业市场的需求。创建以及分发高质量的内容 对我们的客户和他们的活动 是必由之路。为什么?因为好的内容建立信任, 建立思想领袖还可以促进目标观众的投入度。我们与我们的客户合作创造精彩的内容,把他转换成不同形式,分发到不同的渠道。我们研制的活动会为我们客户的网站增加浏览人数,转换呼入销售给他们带来更好的前途。我们把公共关系,搜索引擎优化,社交媒体 和 内容研制组合到一起,利用这些多数的渠道来吸引潜在客户, 完美完成任何任务。当然不管什么客户都期待着好的成果,都希望有收获,这就是为什么为了客户,不论任何挑战我们都能战胜,都能给您带来好的结果。一看我们网站上的案例便毫无疑问 。https://bigideasmachine.com/work/
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Director And Co-FounderDimoso Jan 2012 - Aug 2014London, N/A, Gbdimoso is an integrated marketing and PR agency agency that's specialises in digital, mobile and social. During my time as co-founder and director of the business it was voted best PR agency 2013 by Mobile Entertainment. -
DirectorAppromoter Oct 2011 - Aug 2014appromoter.com is designed to meet the needs of app developers who want a cost-effective way to get their apps in front of the media. appromoter gives the media everything they need to review and write about an app, including promo codes and review files.
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Acting Head Of MobileTrinity Mirror Group Plc Jul 2011 - Mar 2012Responsible for setting and implementing the mobile strategy for the Trinity Mirror Group across its core national publications including The Daily Mirror and the Daily Record as well as major sub brands such as Mirror Football. Acted as the focal point of mobile knowledge and strategy for the Trinity Mirror group.
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DirectorMobizest Jun 2010 - Dec 2011GbMobiZest was a full service marketing consultancy specializing in mobile. I worked with a wide range of clients including StrikeAd, Flurry, The Daily Mirror and Scoreloop. -
Head Of CampaignsMuzicall Nov 2008 - Jun 2010London, London, GbMuzicall was Europe's largest provider of mobile ringtone solutions and was purchased by RealNetworks in 2013. At Muzicall I was responsible for driving the growth and retention of paying customers across all of Muzicall's mobile operator managed services as well as developing and defining the marketing and business requirements. -
Director Of MarketingConnect2Media (Formerly Hands-On Mobile) Jun 2004 - Nov 2008I was responsible for the planning and execution of Hands-On Mobile‘s global marketing strategy outside of the US. I successfully planned and implemented high profile international product marketing campaigns around brands including Marvel, LEGO, Hasbro, Activision & World Poker Tour. This incorporated planning, budget management, PR strategy and owning agency relationships as well as managing day-to-day activities of the marketing team.
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Head Of MarketingCash-U Mobile Technologies (Now Unipier) Mar 2003 - Jun 2004Cash-U provided a complete mobile entertainment service delivery platform to operators and ASP’s. Whilst there I was responsible for the planning and implementation of Cash-U’s global marketing activity. This included developing EMEA marketing plans including company rebrand and repositioning.
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Product Manager - GamesOrange Pcs Mar 2002 - Mar 2003Issy-Les-Moulineaux, Île-De-France, FrResponsible for the strategic direction and successful delivery of mobile games in the UK. I managed the Orange UK games channel development for including marketing plans, content strategy, pricing and community building. Worked on the launch of mobile versions of several key brands including Who Wants to be a Millionaire, WWE and The Weakest Link. -
Product ManagerHomechoice (Now Tiscali Tv) Jan 2001 - Mar 2002Spearheaded the establishment of a games channel on HomeChoice, the UK’s first commercial ‘Video-on-Demand’ service. Role included formulating strategic plans for the launch of an Interactive TV games service.
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Marketing Manager - Wireplay And GameplayBt Sep 1997 - Dec 2000London, GbRecruited to develop a “community” based around BT’s fledgling online gaming service Wireplay. Retained and grew this customer base through event management, direct mail and innovative marketing. Strengthened and developed Wireplay following its acquisition from BT by Gameplay in 1999. Oversaw the day-to-day marketing activities directed at the 250,000+ community members. Managed a team of five people. -
Marketing Co-OrdinatorThe 3Do Company Jun 1996 - Sep 1997Us
James Kaye Skills
James Kaye Education Details
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University Of LeedsHistory -
Haberdashers' Aske'S Boys School
Frequently Asked Questions about James Kaye
What company does James Kaye work for?
James Kaye works for Big Games Machine
What is James Kaye's role at the current company?
James Kaye's current role is Director and Co-Founder.
What is James Kaye's email address?
James Kaye's email address is ja****@****ine.com
What is James Kaye's direct phone number?
James Kaye's direct phone number is +4478840*****
What schools did James Kaye attend?
James Kaye attended University Of Leeds, Haberdashers' Aske's Boys School.
What skills is James Kaye known for?
James Kaye has skills like Mobile Devices, Mobile Marketing, Mobile Applications, Digital Marketing, Mobile Internet, Strategy, Integrated Marketing, Social Media Marketing, Start Ups, Digital Media, Product Management, Marketing Strategy.
Who are James Kaye's colleagues?
James Kaye's colleagues are Michael Durham, Max Harvey Daniels, Naomi Anthony, Megan Cooke.
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