James Lisk Email & Phone Number

New York, New York, United States

- Generating data driven insights to inform the decision making of industry players and prospective clients- Identify stories and narratives that viscerally convey the value proposition of DoubleVerify's (DV) products and services- Training, managing and collaborating with the next generation of DV's data analysts- Establishing new data pipelines to analyze the results and uncover insights from DV's latest product offerings and emerging trends- Driving DV's Election Taskforce initiative to identify trends around Hate Speech and Inflammatory news during election cycles across the globe- Managing the ongoing development of case studies to drive awareness of DV offerings and customer sucess stories

New York, New York, United States

- Creating and maintaining reporting dashboards for tracking paid media and SEO performance- Directing all multi-channel demand generation and performance media tactics (organic/paid social, paid search, email marketing, etc.)- Set up campaign level attribution and reporting, utilizing custom UTM parameters, along with existing data architecture- Audited and rebuilt the company’s existing SEM account- Audited existing site’s SEO and offered recommendations for new site build- Launched a brainstorming/ideation process with the marketing, content and business development teams- Created brand style guide, advised on redesign for all print collateral and new website- Coordinated the production of branded content (newsletters, blogs, social media, brochures)- Managed email marketing campaigns (drafting copy, building HTML emails, testing, etc.)

New York, Ny

- Coordinating the design and implementation of client-facing analytics dashboards via platforms like Datorama and Data Studio- Day-to-day account management for Toyota’s coordinated multi-tier paid search program, integrating both regional and local search marketing campaigns for all New York Region dealers (covering 105 dealerships throughout NY, NJ and CT)- Overseeing $10+ million in annual digital media spend- Driving paid search strategy across the New York region to align with broader Toyota sales goals and vehicle inventory- Identifying opportunities for growing the account, incorporating new products and channels- Delivering presentations to the dealer association Board of Directors, highlighting strategy and performance metrics- Vetting, preparation and delivery of all client reporting

New York, Ny

- Driving integrated marketing communications programs for top tier B2B client accounts in the energy, packaging and plastics industries- Developing strategies that leverage a variety of channels, from traditional media relations, marketing and advertising, to digital and social media- Presenting program proposals & research findings to C-level executives and corporate boards- Planning, implementation, and reporting for SEO, SEM and display campaigns- Leading day-to-day contact while growing revenue from assigned client accounts- Conducting comprehensive brand messaging & positioning exercises with clients; delivering actionable recommendations to grow market share- Driving brand identity and logo design initiatives for clients- Providing trade show support and organizing corporate events for clients- Writing and editing press releases, feature articles, and case histories- Managing client service teams, while working closely with the CEO, Managing Directors and Account Directors to achieve program milestones and objectives- Working with an assortment of vendors and partners across the full spectrum of creative, advertising, marketing and digital disciplines- Growing revenue through various new business activities

Hackensack, Nj

- Handling day-to-day media relations and client service duties for a roster of top tier real estate, construction, and professional services clients- Devising and implementing integrated media strategies that leverage both traditional and social media channels (i.e. Twitter, Facebook, LinkedIn, etc.)- Composing client PR plans and ensuring that objectives and campaign milestones are being met- Overseeing the execution of social media campaigns with tools such as HootSuite- Gauging campaign effectiveness via various analytics platforms (i.e. Facebook Insights, Google Analytics, etc.)- Writing press releases, client bios, bylined articles, boilerplates and brand statements- Designing client marketing collateral and providing design recommendations for client websites- Coordinating the production of informational client videos and “sizzle reels”- Event planning & execution on behalf of clients- Vetting weekly and monthly reports prior to client delivery

Fort Lee, Nj

- Created and managed PRS’ annual marketing and PR plan/budget (with input from President & SVP)- Devised and implemented PRS’ social media marketing campaign on Facebook, LinkedIn, etc.- Coordinated vendor relationships for web, video and print production- Executed media buys for both print and web display advertisements- Tracked analytics for both our website and social media presence- Coordinated and project managed award winning redesign of PRS’ corporate website, providing design & SEO recommendations that resulted in a doubling of site traffic- Executed production of promotional videos & Flash content, including scripting and voiceovers- Managed PRS’ email database and email marketing campaigns- Handled Salesforce administration for Account Management team- Produced marketing collateral for B2B marketing efforts and new product launches using Adobe InDesign and Adobe Illustrator- Wrote copy for PRS’ website, advertisements, brochures and sell-sheets- Made regular updates to the company website- Conducted media outreach for PR efforts and managed relationships with trade publishers- Conducted competitive intelligence, trend spotting and media monitoring- Created a company-wide Wiki for knowledge sharing purposes- Assisted with editing and proofreading book “Winning at Retail” for author, PRS company President, Scott Young

-Writes press releases, byline articles, boilerplates, executive bios, corporate backgrounders and FAQs-Pitches reporters on behalf of clients-Conducts media monitoring and market research on behalf of clients-Provides counsel regarding branding, marketing and public relations

-Managed daily account activities and acted as contact point person for luxury, technology, publishing, real estate and consumer product clients-Worked to up-sell and round out client accounts (pitched online display advertising, web development, SEO/SEM, creative and consulting services)-Coordinated client service efforts between web development, creative, SEO/SEM and display units-Wrote SEO copy for client campaigns-Conducted mass e-mail campaigns for clients-Provided research and consultation services for client marketing and advertising programs

-Handled client accounts in technology, education, medical and luxury real estate sectors-Pitched media outlets on behalf of clients-Conducted targeted research for business development efforts-Wrote pitches, media alerts, and press releases-Ensured press releases had maximum keyword density for SEO-Composed various client deliverables (i.e. bios, FAQ's, media monitoring reports, etc.)-Developed targeted print and online media lists using Cision-Brainstormed with peers to develop strategies and story angles for press outreach, as well as client branding and marketing efforts-Conducted media monitoring using Factiva, LexisNexis and Google to isolate relevant trends for pitching media-Worked with peers to develop Facebook and MySpace social networking campaigns for clients-Conducted marketing activities inside the Second Life online virtual world-Assisted with client media training-Conducted research for CEO's newest book (2011: Trendspotting for the Next Decade)

Bachelor Of Arts, Communications And Media Studies

Digital Design Certificate, Graphic Design

Master Of Science - Ms, Data Analytics, 3.8