Associate Manager, Digital Data
CurrentDevelop strategic plans to implementation mar-tech with a focus on standardization & accessibility. In addition, taking the data captured by the mar-tech tools and centralizing at a global level with accuracy and flexibility. Key areas of focus:o Develop guides to standardize data capture across all KFC markets and ecommerce platformso Build ‘know-how’ across the markets on how to use mar-tech tools to make data-driven decisions. Including best practices for maintaining data accuracy and avoiding loss of data.o Create strategies to implement mar-tech tools in a fast & cost-effective.o Developing the overall strategy for centralizing all customer data across the KFC global markets. Includes leading the team that creates the ETLs and runs data checks to ensure accuracy of data.o Manage multiple vendors across several different projects.o Lead the strategy on mar-tech & data capture for all major ecommerce projects.