The Branding Yards builds clothing and merchandise businesses - for Australian Brands, Content Creators and Influences.

The Explore Life is the brand behind the iconic Australian Content Creator, Matt Baker. Matt has built a life and business traveling the world, "exploring life", and creating content along the way.

Ringers Western is an iconic Australian brand that aims to provide hardworking Australians with product that represents not only the symbol of ringers and cowboys but product that appeals to all men and women seeking quality clothing and accessories with authentic style.Ringers Western is an extremely fast-growing company that has been trading for 5 years and has already made a strong presence in the market throughout Australia and Internationally.

A real estate business working with large residential property developers throughout South East Queensland and Northern NSW (Byron Bay to the Sunshine Coast). Build Real Estate delivers a unique approach to Property Sales, Research and Marketing - through unique systems developed to automate social media advertising.

Moco Insight is a turn key Magento reporting platform. When I started with Moco media they had a Big Data reporting system for Enterprise Customers. I presented to their board the concept of taking the existing product and pivoting to target high volume Magento customer, since Magento did not have a good reporting module. I headed the custom development and lead the business development strategy.

Working Three is a digital business consulting firm that focuses on delivering social and mobile technology strategies that are meaningful and accountable for driving business growth. This is achieved through consulting to clients on their digital strategy or through management of the client’s digital business and online marketing. Key Responsibilities- Working with Senior Management to develop their internal growth strategy- Supporting clients with the design and implementation… Show more Working Three is a digital business consulting firm that focuses on delivering social and mobile technology strategies that are meaningful and accountable for driving business growth. This is achieved through consulting to clients on their digital strategy or through management of the client’s digital business and online marketing. Key Responsibilities- Working with Senior Management to develop their internal growth strategy- Supporting clients with the design and implementation of their digital strategyKey Projects- Australian Sports Commission, Netball Australia and Volleyball Australia - a technology review, scope for future needs and required changes that will assist in driving the sports growth, sponsorship revenue, and athlete and community engagement.- Tickbox - a thought leadership strategy that aims to develop connection and engagement amongst senior executives and board members within target industries by representing and communicating the needs, issues and challenges of these customers across the industry.- Alzheimer's Australia (Vic) - a digital marketing plan and social media engagement strategy which aims to build community engagement around the Alzheimer's cause; and extend revenue for Alzheimer’s Australia (Vic) through donations and sales.. Show less

Developing the growth and commercialisation strategy of Gymnastics Australia (the national sporting body), including the structures and technology to underpin their organisational success for the next 5-10 years.Key Responsibilities- Develop a model for how Gymnastics Australia can better utilise technology to deliver and grow the sport (with a focus on the sports existing IMIS sports management software);- Development of the Gymnastics Australia's Community Engagement framework… Show more Developing the growth and commercialisation strategy of Gymnastics Australia (the national sporting body), including the structures and technology to underpin their organisational success for the next 5-10 years.Key Responsibilities- Develop a model for how Gymnastics Australia can better utilise technology to deliver and grow the sport (with a focus on the sports existing IMIS sports management software);- Development of the Gymnastics Australia's Community Engagement framework (aiming to increase the size of its community and revenue for the sport)- Completely documented and facilitated the procurement and implementation of an new digital learning management system (LMS) to centralise and improve the training and education of coaches, trainers and volunteers throughout the sport (approximately 5,000 users completing 30,000 training courses per year - that's about the size of a very large school or Australian university). This also had to take into account a model for the management of professional development points. The TopClass learning management system was implemented.- Completed documented and facilitated the procurement of a new sports administration system inline with the future organisation strategy (approximately 150,000+ users across a national, state, association, club, trainers, parent and student security model) for registrations, administration, scheduling (classes, events) model. The APT Solutions membership management software was implemented.. Show less

Tribalfootball is a soccer news content provider which produces over 200 articles per day. These are produced on the website and syndicated to many substantial news providers internationally, including Yahoo Sports News, News Now UK and many leading football clubs.Key Responsibilities- Conducted a significant review of the company including its people, systems and infrastructure as at the time it was underperforming and therefore not meeting investor’s expectations.- Brought… Show more Tribalfootball is a soccer news content provider which produces over 200 articles per day. These are produced on the website and syndicated to many substantial news providers internationally, including Yahoo Sports News, News Now UK and many leading football clubs.Key Responsibilities- Conducted a significant review of the company including its people, systems and infrastructure as at the time it was underperforming and therefore not meeting investor’s expectations.- Brought about business transformation through the implementation of key performance indicators for each role that had a direct impact on company growth and financial return.- Developed and introduced a number of new revenue strategies such as selling to the existing Tribalfootball community and increasing the opportunity to sell the community to sponsors and advertisers.- Replaced the outsourced American development team with a part-time highly experienced in-house developer which reduced costs to less than 25% per annum (ongoing).- Significantly redesigned the company website and implemented a technology strategy which doubled the unique visitors per month to the website within 12 months.. Show less

A quick drive around Australia..

TCAL (Tauranga City Aquatics Limited) is a Council Controlled group of Swim, Aquatic and Hot Pool facilities located in New Zealand's Bay of Plenty.I was working with SKCORP to assist the TCAL management team in improving retention rates, introducing sales and marketing strategies and developing and implementing sales customer relationship management tools (using Zoho CRM) and custom build web solution with online booking functionality for members throughout the swim and health… Show more TCAL (Tauranga City Aquatics Limited) is a Council Controlled group of Swim, Aquatic and Hot Pool facilities located in New Zealand's Bay of Plenty.I was working with SKCORP to assist the TCAL management team in improving retention rates, introducing sales and marketing strategies and developing and implementing sales customer relationship management tools (using Zoho CRM) and custom build web solution with online booking functionality for members throughout the swim and health clubs.Key Responsibilities- Developed and implemented annual financial performance controls for facilities, programmes and services.- Implemented annual user visit and membership targets that grew the number of visitations per annum.- Developed a loyalty card programme to increase overall membership growth across the network.- Implemented a customer relationship management tool (Zoho CRM) to track and increase sales.- Improved retention rates through the introduction of sales and marketing strategies.- Developed a custom built web solution with online booking functionality for members throughout the swim and health clubs.. Show less

Sports Knowledge Corporation has also been an instrumental part of driving the commercialisation and game development of Basketball within Australia.My role was pivotal in the development of the framework and implementation strategy delivered for the sport.Key Responsibilities- Development of the Basketball Community Development & Management Model based on the grouping of junior grassroots associations to form geographic super associations.- Development of a Sports… Show more Sports Knowledge Corporation has also been an instrumental part of driving the commercialisation and game development of Basketball within Australia.My role was pivotal in the development of the framework and implementation strategy delivered for the sport.Key Responsibilities- Development of the Basketball Community Development & Management Model based on the grouping of junior grassroots associations to form geographic super associations.- Development of a Sports Pathway Development Model by connecting super associations with commercial elite competition.- Development of advanced sports reporting systems for players and parents.. Show less

EmGrow is a leading provider of corporate email marketing in China. I came on-board as the CEO when the business had a number of immediate issues including unstable monthly revenue, an out-dated product, poor company culture, capital restraints and political staffing issues. I was also confronted with an additional issue that only 2 staff from a team of 15 could speak English, and I could speak no Chinese. Key Responsibilities & Results- Improve company culture: introduced company… Show more EmGrow is a leading provider of corporate email marketing in China. I came on-board as the CEO when the business had a number of immediate issues including unstable monthly revenue, an out-dated product, poor company culture, capital restraints and political staffing issues. I was also confronted with an additional issue that only 2 staff from a team of 15 could speak English, and I could speak no Chinese. Key Responsibilities & Results- Improve company culture: introduced company Mission and Vision statements, operational code of ethics and culture, induction manual and program, introduced peer evaluation and review program, introduced staff training and a personal improvement program.- Redesign corporate structure: expose and remove negative, irrelevant & political staff, evaluate and resolve company points of risk including over utilised staff, skill requirements vs current capabilities.- Redesign and develop company brand and products: review current company products against industry competitors, work with customers (potential, past and present) to understand their business models, redesign products aimed to assist customers in achieving their own business models (inline with our new company mission statement).- Improve revenue: simplify sales strategy and pricing structures, introduced sales training manuals, sales training, improved KPIs and reporting, account policies.- Within four months the company revenue increase by 800 percent and the company was able to post it’s first profit ever.. Show less

Checking out the sites of the UAE (Dubai), Oman, Qatar and Yemen.

Hippo is a job website for Australia youths. Hippo aims to remove the many frustrations 15-24 year olds face when looking for work. It's all about focusing on the culture fit with an organisation more so then eduction or experience generally lacking within this age group.My role is focused on the growth of the business, developing those innovative product, sales and marketing concepts that will drive us forward against our conglomerate competitors (seek, mycareer and careerone - scary… Show more Hippo is a job website for Australia youths. Hippo aims to remove the many frustrations 15-24 year olds face when looking for work. It's all about focusing on the culture fit with an organisation more so then eduction or experience generally lacking within this age group.My role is focused on the growth of the business, developing those innovative product, sales and marketing concepts that will drive us forward against our conglomerate competitors (seek, mycareer and careerone - scary :-)Key Responsibilities & Results- Raised more than AUD $3.2 million in capital over 2 years.- UK public entity DMG invested AUD $1.1 million in Hippo through DMGRA (Australia).- Generated first year revenue in excess of AUD $500,000, selling a core product valued at merely AUD $90.- Built a database of 110,000 profiled candidates spending less than AUD $1 million - 5% of the available market in Australia.. Show less